3 Mistakes an Email Marketing Consultant Will Cringe Over

September 20, 2013 / by Natasha Hawkins

email marketing consultantAre you a lazy emailer?  You're not alone. We often meet CEOs and business leaders who confess their lack of diligence when it comes to email marketing. Their body language says it all, a low hung head, arms crossed, and eyes down - they can barely look at us. They all know they have forgotten to do something.  Almost like when your wife or husband asks, “Did you make that doctor's appointment?”

The truth is email marketing is hard, take it from an email marketing consultant, IT TAKES WORK! But don’t shy away because the benefits of email marketing are amazing, and worth all the extra time!

The most important advice I can give you is “Keep Working At It.” Keep your emails moving, keep improving, and don’t give up. Make goals and targets for your email campaigns. Think about it like building a habbit, it takes time. Stop making the same mistakes over and over again, it makes us email marketing consultants cringe. Below I have listed 3 common email marketing mistakes, and I mean common as in almost every business owner has done one of these, or all of these in the last month!


Keep Working At Email Marketing & Avoid These 3 Email Marketing Mistakes!

email marketing consultant 

Lazy List-less Emails

    Get past the common excuse that email marketing consultants hear every day, “I don't have time.” Every business owner and entrepreneur runs out of time. It’s what we do. It’s in our personality. No matter how many things we really have to do, or how much time we have, it’s never enough, and it will always feel like you don’t have time. But if you pick your battles, you can really give your email marketing the attention it needs to be a little something more than a white background, with a couple of lines, and a link to your homepage. A good tip for any business owner is if you don’t have time to do the work yourself, then hire it out and get the job done right. I promise, your business will prosper and your email marketing campaign will thrive with an email marketing consultant.


    Goal-less blanket emails

    I know you know this, but I'm going to remind you. Any actions you make in your business should have a goal. Goals are what drive us to accomplish our tasks, and for most busy people it’s what makes them actually take the time to do the tasks. So make a list of all the tasks that you need to complete to make your email rock, now add dates to those goals, and assign them to employees if you will not be doing them yourself. Hold your business accountable for these due dates and tasks. Soon you will see improvements and your diligence will pay off!


    Create It, Schedule It, Forget It

      This is my favorite email marketing NO NO. Here’s the scenario. See if it sounds familiar. You’ve strategized, planned, and implemented what you think is an awesome start to an email campaign. The emails are scheduled out, they are automatic, your workflows are in place, and you think your email list is solid. You're done. Right? Wrong! Now comes the important part. Your email marketing is like an engine - it needs to be greased, tuned-up, and occasionally changed out. So don’t follow the set-it and leave-it mentality. Work on evolving your email marketing to a new level. Seek out ways to improve click through rates, open rates, and conversion rates. There is an amazing quote that fits email marketing, and for that matter any business.

      “Good, better, best. Never let it rest. Until your best is better, and your better is best.”


      Learn from these three email marketing mistakes, keep evolving, and be the best! And don't forget, if you are looking to hire an email marketing consultant, we'd love to chat with you.


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      Topics: email marketing

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