Shout Out to JetBlue's Awesome Email Marketing!

December 18, 2013 / by Kathryn Redman





I'm not sure who writes marketing content for JetBlue but I want to meet them! I am regularly impressed by their ability to be creative and weave in meaningful content while doing so.

Below is an email I got from them today built on "Twas the Night Before Christmas" and while I know many will rework this for their marketing, I think JetBlue has done it well. Note the links in this email that each highlight one of the benefits of traveling with JetBlue. It's a great example of what can be done. You can bet this took a bit more time than the average email, but it serves to delight and inform. You can't ask for more in marketing than that!

Without further ado, JetBlue's Christmas email:


Twas the night before holiday travel, when all through the house,
Not a creature was stirring, not even the click of a mouse.
The boarding passes were printed near the laptop with care,
In hopes that their trip soon would be there.


The children were nestled, all snug in their beds,
While visions of free Terra® Blues chips danced in their heads.
And Mama on her iPhone®, the Android on Dad’s lap,
Had just settled in to download the JetBlue app.


When out of the blue, they heard some strange chatter,
They turned up the TV to see what was the matter.
An anchorman said, “It’s a holiday dash –
All airports are crowded, get there in a flash!”


The TrueBlue family was ready, despite all the snow,
They gathered their bags, even with hours to go.
When at the airport, their tired eyes did appear,
Helpful JetBlue crewmembers, full of holiday cheer!


With first checked bags free1 and service so lively and quick,
They knew in a moment this wasn’t a trick.
Correct documents in hand, the security line came,
Travelers whistled and shouted and called each other mean names:
“Now, slow poke! Now, hotshot! Now move it, and fast!”
(Off sneakers! Off belt! Off jackets at last!)


The TSA called out, “Lumps of coal aren‘t allowed!”
With TSA Precheck, they could‘ve avoided the crowd.
They patiently waited, although eager to fly,
With kindness and holiday spirit, always in mind.
Once at the gate, ‘twas no longer a race,
Just waiting to hear, “Boarding Even More Space!"


And then in a twinkling, it was time to load up,
Each row was called nicely, and nobody cut.
The family sat down and stretched themselves out,
Using devices gate-to-gate gave no reason to pout.


The plane took off and soared thousands of feet,
Then came unlimited snacks – including holiday treats!
EatUp boxes looked tempting, so that’s what they chose,
They sat back and relaxed, and watched all of their shows.


The kids, Cartoon Network, while mom watched her sports,
Papa chose Bravo and housewives, of course.
Then the captain came on, and said with such might,
“Happy holidays to all, and to all a good flight!”

Have you seen any awesome email marketing examples lately? Share them with us in the comments section below.

Topics: Content Marketing, email marketing

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