Provide marketing people want. Be honest. Just try. It will make for a better world and a happier inbox.
I know that you probably get as many spam emails as I do in your business from anonymous folks who claim they have reviewed your website and can solve all your traffic problems in 30 days with their genius methods! I typically just delete them, but this one came on a day when I was feeling particularly snarky and I just can’t let it go. We’ve been working hard on our own marketing so I am sensitized to this, but I also know our clients get stuff like this all the time and it drives me nuts! Here was the meat of it:
Hi Halfabubbleout.com Team,
I thought you might like to know some of the reasons why you are not getting enough organic traffic & most often you stick to Ad words to get more traffic which is quite expensive and the chances is high of getting a spam traffic as well. Let me tell you that your website still does not organically rank on major search engine’s first page for most of the popular keywords, which means people searching for your products are not able to find your website and you are losing traffic.
Some of the major factors which can be overcome for your website to rank well in SERP organically and increase your social media presence are:
1. Seems like your website carries a lot of technical errors which prevents search engine to crawl and index your website properly.
2. Your website needs a proper keyword selection and optimization.
3. Your website is not well furnished with enough quality and theme based back links.
4. Your website should be more inclined towards Social media promotion and a regular updates in major social networks.
5. Missing quality web and promotion contents (Article, Blogs etc.) which is preventing your website to gain more authority and ranking in Web Market.
It went on a while after that, but that’s enough. Now, why does this one irritate me more than most? Bottom line….it is just crap! The intro line to this email tells me immediately that this person has never been anywhere near my website or analytics. We have increased our organic traffic 400% this year so I’m not sure what he means by “not enough organic traffic”, but I’m pretty happy about it. That aside, he indicates we “stick to AdWords to get more traffic” which is awesome, because we don’t have any AdWords campaigns and aren’t paying for traffic at all. Based on the first sentence I doubt he has any idea what the popular keywords are for my industry.
And then there’s the five claims:
1. Seems like your website carries a lot of technical errors which prevents search engine to crawl and index your website properly.
NOT TRUE….search engines are crawling just fine based on our traffic growth.2. Your website needs a proper keyword selection and optimization.
INDEED…but we have done and do ongoing work on this.
3. Your website is not well furnished with enough quality and theme based back links.
VAGUE….what is “well furnished” and how does he define “quality”?
4. Your website should be more inclined towards Social media promotion and a regular updates in major social networks.
ALL WET….We are publishing multiple times a day on major social networks.
5. Missing quality web and promotion contents (Article, Blogs etc.) which is preventing your website to gain more authority and ranking in Web Market.
NOW LAUGHING…..we have been blogging almost daily for 9 months so not sure what more he thinks we should have.
This is a graph of our website growth since May of this year, and the green is the organic search. Now, I’m not saying our website is perfect. Far from it! We have lots of room to grow, but if you are going to send me an email about how you can help me do better, you had better have actually looked at my website and know what you are talking about. This kind of email marketing makes me want to SCREAM! I’m still wondering if it makes any sense to respond to this guy and give him a piece of my incredibly irritated mind.
In any case, please don’t send out generic crap marketing. It makes marketers look bad, it makes internet marketing look like a scam, and it makes my inbox squirm.
Provide marketing people want. Be honest. Just try. It will make for a better world and a happier inbox.
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