Is the content on your website, social media, blogs and other marketing assets staying up to date? When you think about your website, how long has that content been there? We bet it hasn’t been touched for a while, possibly accumulating some cobwebs. 

Content marketing is a great way to put your business on the map, digitally speaking. Creating content online helps you to show up more in search, increase your ranking with Google, be helpful to your customers, build relationships and show that you are knowledgeable and engaged in your industry.

You hear a lot about content marketing these days. The internet has changed, including what customers expect and what the search engines like Google expect from your site.

Maybe you've been considering hiring content services to boost your internet marketing efforts, but you aren’t sure what to think.

To help you out, here are a few common myths you sometimes hear about content marketing services and the truth about them.

Businesses have jumped on the content marketing bandwagon and now they are along for the ride. But will this wagon get you to where you want to be?

The answer is YES, if you're the one steering and not just “along” for the ride.

Have you noticed your competitors producing content: blogging, offering eBooks, free content like videos, infographics, helpful checklists and such? They may be on the wagon as well. So now it's time for you to do it better!

While it's great to be helpful and offer lots of engaging content, remember this wagon shouldn’t be on a leisurely Sunday drive. You're actually on a popular highway and everyone is speeding by.

Time to get in the fast lane, but first you need a strategic, optimized content marketing plan to get the most out of your time and resources.

Whether you're a large company or a small business these key components can take content marketing to the next level and get you out there on the highway zipping past the traffic towards your target!

You spend a good chunk of money creating great content that is helpful and optimized for search engines. But then what? Sure, you should be getting constant hits from organic search but what about the other ways content can be shared?

There's email marketing, social media marketing and more. You didn’t even think about using social media management companies to boost your content, did you?

Keep reading to learn more about how properly utilizing social media can help resurrect your content from the grave - that is, content buried in Google.

Every day while running a business, you make decisions - small decisions that move projects along, answer general questions, point your team in the right direction - all part of the day to day operations of your company.

But then there are the big decisions, like whether you should create and hire an in-house content marketing team (even one person) or outsource content marketing services to an agency. This is no small decision, even though outsourcing is a strategy used in other areas of running your business.

What if there was one simple way to create a whole bunch of original content? Your content marketing strategy for the month – that’s 31 days or less – would be set, you would be prepared to write, your customers would be satisfied with information, and your boss would be smiling. “What if” no more because there IS one simple way to get your content working for you to kick-off more relevant content.

Some professions require little to no explanation.Think of that section on a form: Occupation __________. If the blank space is filled in with waitress, you know that person serves people their food. If it’s filled in with firefighter, you know they put out fires. If it’s filled in with preschool teacher, you know they’re teaching kiddos their ABCs. But if you read the fill in the blank this way:

Occupation: Content Marketer

Place of Employment: Content Marketing Agency

Then people look at you with raised eyebrows. If you’re a small business owner, you may have heard about content marketing, inbound marketing, digital marketing, etc., and you’re wondering if you should in fact be hiring the services of an agency for your business. Content marketing isn’t just a buzzword:

Every once in a while I get a hankering for Taco Bell. My craving usually hits when I’m stressed, pressed for time, don’t have much in the fridge, or conveniently forgot the healthy salad I made the night before. Not long ago, my content marketing plan was kind of like my desire for Taco Bell – unhealthy.

Although sometimes a necessarily evil, I know that Taco Bell isn’t the best thing for me – so why do I give in? Because it’s become a habit of sorts. It’s an easy grab and go alternative to a healthier choice. My writing used to be like that too. I got into the habit of a grab and go style of writing until I took the time for the healthier alternative – making a plan.

So, Here at Half a Bubble Out we work on anything and everything to do with marketing and advertising, but most of our staff’s time is spent focusing on Content Marketing. We love crafting and promoting the great content our clients write or we write for them. It is the commonality that brings our staff together, makes us laugh and cry together and is it is also the focus of our confessionals.