Is the content on your website, social media, blogs and other marketing assets staying up to date? When you think about your website, how long has that content been there? We bet it hasn’t been touched for a while, possibly accumulating some cobwebs.
Your content marketing plan could be negatively affected by content that is not getting updated, or you’re just not reaching your full potential! A content marketing agency will make sure that your content is continually being updated, shared and used to its benefit so that you get the best results possible for your business.
How will a content marketing agency do this?
Update website copy
Many people often think that once a website is done being designed and having content added to it, then that’s it. This is very much not the case! A content marketing agency will ensure that your website copy is getting updated and is staying up to date with your industry and the leading keywords that are used within it. Now that’s not to say this needs to be updated daily or weekly because that’s what blogs are for.
Create and publish weekly blogs
Blogging is a great way to stay up on producing content. In turn, it allows for your website to be recognized by search engines more because you are creating new website pages and adding keywords to your site. In fact, businesses that blog have 55 percent more site visits than those that don’t. Additionally, they receive 97 percent more links to their website. (Rhino Pros)
Stay active on social
Part of your content marketing strategy should include social media copy. This is a great way to make sure that your content is getting used and you are staying up to date on industry news and trends from influencers. This should be a daily effort, depending on the size of your business.
Recycle evergreen content
All of the content that you currently have on your website and that your content marketing agency is producing for you shouldn’t go to waste! It’s important to recycle the content and continue to post it on social media to fully maximize your efforts and the capability of the content itself.
In the words of top social media influencer, Guy Kawasaki, “Repeat your tweets and you will triple your engagement.” (Social Media Today)
If you’re thinking to yourself that all of this sounds great, but you just don’t have the time or are confused where to start, we can help. As a content marketing agency, we can help you strategize, plan and implement a content marketing campaign.
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through inbound marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.
