Did you know that 122,500,453,020 emails are sent every hour? (MarketingProfs 2014). This number alone should tell you that email is not dead; it’s in fact very much alive. There are actual people or an email marketing agency behind these emails – whether it’s your competitor creating and sending them or your potential and current customers opening and reading them. With so much content flooding inboxes these days you need all the help you can get in order for the emails from your small business to get noticed. Here are a few tips you can start doing today.

Remember the good ‘ole days when companies used to only send snail mail to get your attention? Catalogs, coupons, and company newsletters galore would fill your mailbox, along with the daily bills, mountains of junk mail, and maybe a personal card or letter if you were special.

The most successful businesses are using content marketing. Why? Because it works. Content marketing attracts and retains customers by creating and curating relevant and valuable content that they actually want and need. Content marketing is helpful and doesn’t come off as annoying like some traditional marketing methods.

Meet social media Sarah. When it comes to her personal social media pages she never misses an opportunity for a stellar status update. She’s a great Facebook friend. She’s terrific at Twitter. Her LinkedIn profile is professional. Her Instagram is incredible. She manages all of her personal social media accounts flawlessly. It’s fun for her and she’s good at it, which is why she thinks she could do it as a career, no problem.

Poor Sarah. She doesn’t know that there are some big differences between social media for personal and business use. She needs social media consulting if she’s going to even think about doing it professionally.

As a small business owner you want to get the best bang for your buck. You’re willing to spend money on marketing, but you want to know that what you’re investing in will get you results – and not just the illusion of results in the form of fancy charts and graphs – but a real, legit return on investment in the form of leads and customers. Utilizing content marketing services is the surefire way to give your ROI a boost.

You have a goal. You want to knock the socks right off of your customers with your marketing efforts. We know exactly what you need. You need inbound marketing solutions that you can easily implement and start getting the job done. You may or may not be familiar with these solutions but let’s look at companies that took it to the next level.

Content marketing seems to be the name of the game these days if you want to get your site noticed. While it used to be that you could stuff all of the right keywords on your website and just wait for the traffic to come, search engines like Google are far more advanced than that now.Not to mention, placing too many keywords on your site will actually harm it in search engine rankings.

In addition, consumer behavior has changed quite a bit. People are online in many forms all day long and love to consume content, find answers, learn, and interact. All of this says you need a content marketing plan if you are going to be successful. 

Here Are a Few Tips for Developing a Killer Content Marketing Plan:

When I tell someone I work for a content marketing agency, they raise their eye brows, get a glassed over look in their eyes, smile and nod. If they’re brave enough to ask what I actually do, I realize that sometimes I suffer from the disease of the expert, meaning when you do something day in and day out, you forget that other people don’t really get what you do. It’s not that they’re stupid, they just need to be educated. Which is exactly what a content marketing agency aims to do in the first place using, but not limited to, the methods mentioned below.

As a business owner, we are sure you are aware that the internet world is constantly changing. Even more important for you to know, it’s changing and you need to keep up if you want to remain a successful small business. Constant updates by Google and changes in algorithms should be keeping you on your toes, however, we know it’s difficult to keep up.

Content is Key to Inbound Marketing.

The primary reason that creating remarkable content is so essential to inbound marketing is that you are trying to create content that is relevant and helpful to your target audience. Instead of being pushy and interrupting them, you want to naturally attract people who have a need or want that your content can address – resulting in highly targeted website traffic. Following are the methods you should use to create fascinating, remarkable content.