If you are a business who serves a local area then you need Google reviews! Google reviews are heavily weighted and are a large contributing factor to your businesses' ranking in search results. Put plainly, if you don’t have reviews and a competitor does, they will likely rank higher than you when customers search for your services.

If your business relies heavily on local sales, then your website has to be optimized for local search. Many people don’t know what makes a good website for local search. We know you want a website online as fast as you can for your business, but before you rush into making your website or hiring a website company to design your site find out what you need to include in your website so that it is a good website and brings you customers online.

Merging your Google+ and Google+ Local pages is extremely important for local businesses. Merging your accounts will enhance your search results to include photos, videos, reviews, descriptions, maps, and more.

Are you wondering why your competitors are showing up with reviews, images, maps, and full descriptions in Google, but you're not? This is part of the new Google Plus for business. Google Plus for business now has the ability to link to your Google Local business page. This creates advanced search results for your business. Stay ahead of the curb and merge your accounts today!

Today I want to talk to you as the CEO of a company that is concerned about ROI on my own marketing, rather than the leader of a company that does work for our clients as an internet marketing and email marketing consultant. I want to talk about the concerns many of us have when we think about marketing. Is it going to be worth my time and how do I get the most out of it?

When you are considering how to add keywords to a website, there are a few things we can learn from the show Pee-wee’s Playhouse. What?! I know some of you remember this children’s show from way back in the late 80’s and you probably either laughed your way through each episode or begged your parents to make your little brother turn it off!

After video killed the radio star, has it been plotting its domination of the internet ever since? In the world of internet marketing the power of video is becoming a key player. Online video is effective, easy to do, and can elevate your business in front of potential customers.

When it comes to blogging, you might be thinking, “my blog is only one in a million blogs out there. How can I be found?” I hate to break it to you but it’s actually more like one in 200 million! Yikes! Numbers can be mind boggling. I knew there were a lot of blogs out there in the world, but just a cursory amount of research has yielded numbers that make my brain hurt. At the end of 2011, an independent company called NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million in 2006. If it was 181 million in 2011, then my guess of 200 million today is probably understated! Internet marketing is big business, and blogging is a key strategy in internet marketing.

The Big Picture

You can scour the internet looking for a SEO link building service and come up with a lot of junk. Link building should be a part of any good internet marketing strategy, but it has to be done right. In this blog I’m going to run through a list of techniques that can help your website’s domain authority and presence on the internet increase in an organic way, while keeping you BFF with Google. Because in the end, we’re all just trying to do what Google likes, right?

What is lead generation?

You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!