More than ever before good questions are the life blood of leading a succesful company.  One of those questions that you must ask on a regular basis is, "why is social media important for reaching new customers?" Every company wants new customers and every company wants those customers to become loyal customers. Social media is the only place I know of that allows you to listen to people talking about their lives, their likes and their dislikes, unrestricted, without ever having to go anywhere!  That is why internet marketing is so powerful when done holistically. 

Anyone who has a website or an online business should have some type of SEO tool. This will help you track a variety of different metrics and key components of your site. An SEO tool will help keep an eye on the big picture of your website performance as well as make it easier to manage your internet marketing efforts.

Most internet marketing tactics for increasing your website conversion are technical and advanced, however there is a simple way you can help increase website conversion. Give your customers what they are asking for. Sounds way too easy right? However, even though this “give them what they want” approach seems obvious, many businesses fail to accomplish it. We believe the key to giving your customers what they are asking for is with relevant content.

There are lists and lists of lead generation techniques that are sound ideas, some may even be novel and fun, but then there are those that are somewhat questionable and probably are better off pictured in a meme labeled “Seems Legit.” If you are in search of those techniques, you can read our blog post “Top 7 Worst Lead Generation Techniques.”

I am writing this blog on my 20^th anniversary “get-away” weekend from beautiful Lake Tahoe, California so it will be short and sweet! The topic today is “what makes a good website?” As with most marketing questions, there are a lot of ways to answer this question. A couple of weeks ago, we blogged about the importance of being able to be found by local searches, and how you can get better at that. If you didn’t read that, check it out here. Clearly if we are asking what makes a good website, having it found is a good first step!

If you’ve just jumped into the world of internet marketing with both feet, you’re probably asking the question, why do I have to blog? You might be feeling like you are the least qualified person to take on the task and find yourself making excuses. I’d like to offer you a word (or about 600 since this is a blog) of encouragement. You’re not alone if you’re thinking any one (or all!) of these things.

Online Public Relations (Online PR) is faster, more effective, and drives online visibility for your press release to a stream of media websites and blogs. This new way of distributing leads to powerful links and SEO (Search Engine Optimization) for your business. But before we talk about the true awesomeness of Online PR lets talk about what most people think about Public Relations.

1.  What are Landing Pages?

Let’s start with the basics. A landing page is exactly what it sounds like and plays a significant role in your internet marketing strategy. It’s a page that is used as a landing spot for a viewer coming from a PPC Ad, inbound link or call-to-action directing a viewer to a specific URL. Landing pages are used to help increase the number of people that fill out the form on the page, also knowns as "leads," which then allows you to begin building relationships with them.

You heard right, there are rumors that Facebook will be launching video ads in your news feed.

Facebook’s $20 Million Dollar Ad Oops!

Facebook has dabbled in sponsored content that gets sprinkled throughout users’ news feeds for some time. The first iteration, sponsored stories, gained attention from both creators and viewers of the ads. Don’t remember giving permission for these sponsored stories? That’s probably because you didn’t, and that's why Facebook was slapped with a lawsuit that cost Facebook $20 million.

I am actually laughing at myself, because as a mom, when my daughter tells me she wants to do something because everyone’s doing it, I tend to raise my eyebrows and ask, “Really? Everyone?”  To which she sheepishly smiles and says, “Well, not everyone, but…”