If I were to say, you could increase website conversion, would you know what I meant? 

Do you know what happens on your website when a conversion happens?  Some people do but most of the time the answer is a hesitant “yes” while defining the term with the word “conversion” included. This would have been a sure fire way to get a red mark on your paper if you were still in high school.  (Which my daughter just graduated from so I speak with some assurance).  So here is what I want to do.  I want to give you a short clarification of what people mean when they say, increase website conversion, so you can be prepared for the conversation and maybe I can even help you improve your website conversion.  It’s good stuff, let me show you.

Do you hate blogging? It might be because your blog platform sucks! A blog platform should be easy to use, easy to navigate, easy to publish and easy to integrate your SEO techniques into. If you’re complaining about blogging because you hate to write, then you’re about to love blogging even more. These blogging platforms have beautiful structures that just make you want to write something on their empty canvas of endless creativity. Why blog? Blogging is a crucial piece of your internet marketing strategy so it should be taken serious.

Social media has become increasingly important in 2013. There have been a number of updates to the way sites are ranked in Google search results. Google has increased the weight and value of credible, relevant, rich content on websites. The days of paying for links has come to an end, and we are on the rise of content creation. 

If you are like me, you get a ton of emails every day that you simply delete without ever opening. You wish they never made it past your spam filter if you're honest.  I get about five emails a day from folks who are offering to redesign my website for me, make my website show up on page one of Google, or provide email marketing consultant services.  Thanks, but I’ve got that taken care of! It is clear that they have never bothered to look at who we are and what we do, so their credibility is shot from the beginning with me. Delete.

If you are reading this, you probably already realize that using online public relations as part of your overall internet marketing strategy is good for business, or maybe you are just curious about it. Either way, good for you!  Online public relations is a valuable internet marketing tool and can help drive traffic to your website which ultimately can bring you more customers. 

If someone asked you to spell supercalifragilisticexpialidocious could you? I couldn’t. I had to look it up for this blog. But that’s okay for hard words that you rarely use. What about the everyday kind of words that we should know how to use and spell from learning them in our elementary school classes? 

Alright all you fancy pants website designers and graphic artists, today is website design boot camp! We are going to tackle the question, what makes a good website suck. Your website looks like a million bucks but converts $0 a month. You can have a beautiful website but without these standard website regulations you might as well count your website as dead - which doesn't help your internet marketing strategy any!

What are Link Building Services?

Link Building is a lot like getting voted prom king or queen. You need votes to win the crown and win customers. When a classmate recommends you this is a lot like getting a link from a website and this process is very similar to performing link building services. 

As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted?