First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!”  While others are thinking: “What was it like in the stone age before email?”)

Today is my 20^th anniversary. Yes, you read it right, celebrating 20 whole years of marriage to my business partner and best friend. What a great day to write about the value of what you gain from working actively on your online public relations. You don’t see the connection? That’s okay. We’ll get back to that in a bit.

In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.

Do you ever feel like your marketing isn’t working? Do you ever feel like no one but you cares? Do you ever feel like the patient in this video?

Today we’re going to answer the question, Why is social media important? Regardless of what industry or company you’re in, these 8 reasons will help you understand that having some sort of social media platform or engagement throughout the week is important for any business. Interacting just 2 to 3 times a week can drastically increase your chances of directing leads to your website while building valuable relationships outside the four walls of your office.

When you think about adding keywords to a website you might picture adding extremely complicated formulas and codes into a computer. But the truth is the basics are easier than you might think. Discover the fundamentals about how to add keywords to a website.

If you are at all social in any way, you meet people. You may build relationships with people, you do business with them, you work with them, you engage in life with them.

Traditionally we meet people face to face and extend a greeting and a handshake. If we are looking to build relationship, we offer something - a cup of coffee, a seat on the bench, a casual bite to eat - and we talk. We ask questions and get to know the other person; her personality, her hopes and her needs. If we are invited somewhere, we like to bring something to offer such as a bottle of wine, a plate of cookies, or a bouquet of flowers.

So there is a lot of talk out there these days about the importance of blogging as a key part of your internet marketing strategy. I know we talk about blogging just about every day here at the Bubble, where we are blogging like crazy and often helping our clients to blog when they are too overworked to keep up on regular writing. The team here at the Bubble has moved to the place where they are now requiring all of us to blog. Personally, I liked it better when it was the boss’s job (just sayin’), but due to the central role of blogging in developing your online presence, the team has decided all of us should get to play!

Have a Happier Tuesday with Internet Marketing Tips 

It’s Tuesday, but do you have a case of the Mondays? It’s a widely held belief that everyone dreads Mondays and their moods make Oscar the Grouch seem happy, but I recently heard about a study that said people are unhappiest on Tuesdays. The study concluded that by Tuesday the positive effects of the weekend have worn off, the work week is in full swing, and the looming weekend ahead is still too far away to get excited about. Well, your Tuesdays are about to change because we are beginning our Internet Marketing Tips Tuesday which will provide you with a valuable tip about internet marketing each week.

Your Answer to "What Makes a Good Website" from an Internet Marketing Consultant 

This really is a great question because it shows wisdom and insight and demonstrates a person’s awareness that there might be a better way to create a website. If you’re in business and you are the type of person that wants to better understand what makes something better or worse - like websites in this case - and you want to become more successful, there are several factors to consider. The first is the most important.