After video killed the radio star, has it been plotting its domination of the internet ever since? In the world of internet marketing the power of video is becoming a key player. Online video is effective, easy to do, and can elevate your business in front of potential customers.

When it comes to blogging, you might be thinking, “my blog is only one in a million blogs out there. How can I be found?” I hate to break it to you but it’s actually more like one in 200 million! Yikes! Numbers can be mind boggling. I knew there were a lot of blogs out there in the world, but just a cursory amount of research has yielded numbers that make my brain hurt. At the end of 2011, an independent company called NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million in 2006. If it was 181 million in 2011, then my guess of 200 million today is probably understated! Internet marketing is big business, and blogging is a key strategy in internet marketing.

The Big Picture

You can scour the internet looking for a SEO link building service and come up with a lot of junk. Link building should be a part of any good internet marketing strategy, but it has to be done right. In this blog I’m going to run through a list of techniques that can help your website’s domain authority and presence on the internet increase in an organic way, while keeping you BFF with Google. Because in the end, we’re all just trying to do what Google likes, right?

What is lead generation?

You might think you're doing lead generation for your company, I mean after all, you have a website. Wrong! This is one of the biggest misconceptions among business owners today. While having a website is necessary for lead generation in an internet marketing strategy, it is not the act of lead generation. Lead generation is acquiring interest among your current and potential customers about your product or service, with the goal of increasing sales. How can you generate interest among your customers and potential customers? With lead generation techniques!

First of all, let’s get some assumptions out of the way: Email is not expensive, not too technical, not dead and old fashioned (some of you are thinking: “What? Old-fashioned? Email is a tool I am just getting use to!”  While others are thinking: “What was it like in the stone age before email?”)

Today is my 20^th anniversary. Yes, you read it right, celebrating 20 whole years of marriage to my business partner and best friend. What a great day to write about the value of what you gain from working actively on your online public relations. You don’t see the connection? That’s okay. We’ll get back to that in a bit.

In the land of internet marketing content is king. Content marketing has been around for a few years now, but 2013 is being called the year of the online writer because it’s finally being recognized that content isn’t just words on a webpage. It’s the creative and strategic process behind it that matters.

Do you ever feel like your marketing isn’t working? Do you ever feel like no one but you cares? Do you ever feel like the patient in this video?

Today we’re going to answer the question, Why is social media important? Regardless of what industry or company you’re in, these 8 reasons will help you understand that having some sort of social media platform or engagement throughout the week is important for any business. Interacting just 2 to 3 times a week can drastically increase your chances of directing leads to your website while building valuable relationships outside the four walls of your office.

When you think about adding keywords to a website you might picture adding extremely complicated formulas and codes into a computer. But the truth is the basics are easier than you might think. Discover the fundamentals about how to add keywords to a website.