As a business owner if you have a website for your business and you have it optimized to get traffic, you probably have around a 3% conversion rate of visitors to customers based on averages online.

Today we want to talk about something straightforward; how to add keywords to a website. I read a blog this past week by a great company I follow, SEOMoz. They are on top of things and they do a great job of informing the world about changes and trends in the internet world. Last week Google released its most recent update Penguin 2.0, also known as Penguin 4 and SEOMoz wrote about it in an article called Penguin 2.0/4 - Were You Jarred and/or Jolted? 

Where do you find your inspiration to write? All the great writers got their inspiration from somewhere and had their own set of ideal conditions where they wrote the best. Ernest Hemingway wrote 500 words every day, almost always in the morning, while standing up. William Faulkner preferred a glass of whiskey in hand while he was writing. Although I don’t consider myself to be among the greats, I prefer a glass of wine and pretzels the night before a big deadline.

As the saying goes, a dog is a man’s best friend. But today I’ve decided a blog is a man’s best friend. Well, a woman’s best friend too. Okay, really a blog is anyone’s best friend, but specifically a blog can be your best friend!

Landing pages are known by many names, “lead capture page” or a “lander” and even a “conversion page.” These are really all the same thing and when put in plain terms a landing page is a single web page that appears in response to clicking on a search result or online advertisement.

Take a look at your email marketing campaign, does it seem like it’s working? Are you receiving traffic to your website from your email marketing efforts? These are questions you need to be asking yourself to see if you’re wasting your time spending hours trying to write a perfect email paragraph. In this blog I’ll walk through 7 email marketing consultant tips to increase traffic to your website and increase sales. Remember, email is a powerful internet marketing tool if used correctly.

There is a new movie coming out this month called After Earth starring Will Smith and his son Jaden. If you are a fan of post-apocalyptic movies it will likely be a hit in your house. It’s right up my family’s alley but I am impacted by the trailer on this one. Hollywood spews out a lot of nonsense along the way, but every once in a while they happen upon something so deep and profound I have to stand back in wonder and awe.

Some days I feel like the queen of the elementary concept, and today is no different.

As I was thinking about how to increase website conversion as part of an internet marketing strategy I kept thinking about websites I visit that simply bore me. Beyond the look and feel, I am a word person, a content person.

I try and let our clients and readers know when something important and relevant to Internet Marketing is happening and today is one of those days. Yahoo bought Tumblr, a major online blogging software company, for $1.1 BILLION.  Once again an internet company has sold for a lot of money and some say it might be too much.  You think?  The reason this is significant is because it's a blogging company and Yahoo is investing heavily because they believe it will be good for their business.  The fact is that blogging is becoming more and more popular and as an industry is maturing quickly.  So, Why Blog? You should blog in your business because it works and the Yahoo acquisition is evidence of the value of blogging.

Just over a year ago the world was introduced to Google Glass, an augmented reality pair of glasses that seemed to be something only possible in science fiction. I remember watching the following video and getting a funny feeling deep down inside. I probably brushed it off as bad Chinese food at the time, but now I know that it was the strange feeling of what was once only possibility becoming reality.