If being an inbound marketer and content creator has taught me anything, it’s that the only constant is change. As technology gets smarter and people get braver, new strategies are tried. They might fail and that’s okay because that’s how we learn. But they also might succeed, and then you must adapt. In order to survive and thrive in the inbound marketing world you have to know how to write. If you really want to have a successful small business, then you also need to learn how to blog effectively.

I’m no fortune teller, so what I’m sharing with you is purely based on research I’ve done and my own predictions. But whether I’m right or wrong doesn’t really matter, because the points below will help your blog either way.

Now that is it 2015, let’s take a look at your New Year’s resolutions.The Merriam-Webster word of the year for 2014 is culture, which is no surprise being that it is becoming more popular in the business world. When you look at your successful business, do you see a business that has an environment that engages employees and nurtures relationships while focusing on passion and provision? These aspects of business can easily be thrown on the back burner and neglected.

Selling a product or a service to someone can often be a tough feat as a small business. People have so many options when it comes to purchasing something in our marketplace anymore. What if I told you that certain words you use in your content and sales pitch can help you sell more products and/or services?

With 2014 coming to an end, it’s time to evaluate how different marketing strategies worked throughout the year and how we should change them in 2015 to work better, as well as what predictions we have for the future of marketing, specifically social media. It should be no surprise for you to hear that social media marketing isn’t going anywhere anytime soon. So, why is social media important in 2015?

As we drive around this Christmas season, we enjoy the sights and sounds of the season. One family favorite is the Christmas light displays. Many towns even have a map of the "Tour of Lights" with the most popular addresses, with a route so you don’t miss any.

The end of the year brings with it top 10 lists, reflections and resolutions. After the busyness of the holiday season, which is also my favorite time of year, I enjoy taking a step back, a deep breath, and thinking about what I learned in the previous year and what my goals are for the next. Notice how I said goals, not resolutions. I’ve come to believe that resolutions are so often broken they have negative connotation and aren’t worthy making, but setting personal goals or goal within your small business, are something you can keep attaining, even when you fall behind.

I just finished watching “It’s a Wonderful Life” with that handsome Jimmy Stewart and the lovely Donna Reed. Best Christmas movie ever! I know, “Elf” fans might take exception, but we are talking 1947 so some respect is definitely due this old classic. It is Christmas tradition for my family because I love the reminders about recognizing and celebrating in life the things that really matter.

I have a confession to make. I struggle with an over developed need to be honest and transparent. While that can be a good thing, it makes writing a reflection letter summing up any year rather difficult. I read these incredible Christmas letters that come in the mail from friends and family across the country and around the world, and invariably I am struck by the consistent highlighting of only the good stuff. Little Joey learned to walk, we took an amazing trip, Suzie won the spelling bee, John won an award. Sound familiar? Worth celebrating to be sure, but is that all? Really?

With Christmas being days away you still have time to show how much you care about your employees. Why should you do this? Having a company that is full of passion and provision is crucial to gain your maximum success. By doing these random acts of kindness, you are showing your employees the passion that you have for your business which translates to taking care of your employees.

Can my small business take a break from social media during the holidays? This is a question that is all too familiar. Here’s a simple answer for you: No. While it is a festive time of year where you are supposed to be spending time with family and friends sipping hot cider in front of the fire and wrapping gifts, the world of business must go on.