How many times have you been invited to one of those home parties? You know the kind: kitchenware, make-up, jewelry, clothing, essential oils, purses, candles, and even weight loss coffee these days! How many times have you dreaded going, but felt bad saying no because you promised your friend you’d be there? You enjoy going to socialize, have a drink and some appetizers, with no intention whatsoever to purchase, but you end up making a guilt purchase anyway. You leave with buyer's remorse wondering, “Are they really a model for a successful small business?” Well, they probably provide passion and provision for some people, but they are a good example of how NOT to make people feel when they are a potential customer for any business. Let’s think of it in marketing terms.

One of the questions asked when marketing a small business is whether your business is B2B or if it is B2C (business to business or business to consumer). While this is a factor that affects a good marketing strategy, the real answer should be B2H: Business to Human.

Social media can be extremely beneficial for your small business and can help with your marketing efforts. However, things are always changing and we want to help keep you up to date! Most recently, Facebook has announced that those who bombard fans with annoying promotions will see a decline in distribution. To have a successful small business it’s important to keep up on such announcements. 

Do you have the best marketing for your business? Most people will try to take their budget, listen to their reps at the different radio and TV stations and try to purchase as many spots as possible. We are here to say that strategy will not get your successful small business that is full of passion and provision to the top of your industry. But why is this wrong? 

I love my job, the people I work with and how blessed we are at Half a Bubble Out. As I sit down to write this “T-Day” Blog I find myself excited and even more peaceful than in years past.

Every year Thanksgiving comes around and every year I find new things to be thankful for. This year I find myself thinking about the people I work with, especially since we have been talking a lot about Passion and Provision on the blog lately.

Frequency is key for lasting relationships. Think of a relationship that you value in your life. When did you meet this person? How long have you known them? How did they become an important figure in your life? In general, you’ll meet someone and the relationship grows based on how much time you spend with them.

You run a small business. You want to build a successful company full of passion and provision. You need branding and marketing. You need to get your name out there so people remember you. How can you make your brand stick in people’s minds so they choose your company?

The answer is simple: Frequency

What if I were to tell you that there is a formula that can guarantee that your business will be top of mind AND will stick in the long-term memories of your potential customers? Interested? You should be! Understanding frequency will be the key to creating a successful small business, full of passion and provision all while having marketing that actually works.

As a successful small business owner or manager we are sure that you understand just how important reputation in the marketplace is. A huge part of your business's success depends on how you treat your customers and the experience that you give them. Having video testimonials on your website will help to attract more customers and build your reputation.

Remaining competitive and learning how to manage a business that is successful is difficult. In order to stay ahead of the rest and ensure success, a management system is necessary. Excellent management that has certain key characteristics radically increases your potential to be a company that provides financially, thrives as an organization and increases how happy people are about their jobs, also known as a Passion and Provision company.

It’s as easy as this: