Have you ever gotten to the end of the day, knew you had been incredibly busy all day, but been unable to identify exactly what you accomplished?
Lead Generation Techniques and the Tyranny of the Urgent
posted in Lead Generation, Inbound Marketing
Today is all about the best landing pages and how to get them to convert visitors into leads or customers efficiently.
We all want the best landing pages and some companies have them. It takes skill and knowledge to create landing pages. Today we are going to focus on the 5 elements of the best landing pages when partnered with a PPC ad campaign.
Let’s get right into it…
1 – Give Your Visitors Something Relevant
Ever wonder why Facebook is blue? Maybe it's some scientifically calculated blue that makes people stay hooked online for hours at a time liking cat meme's and Miley Cyrus Videos. Nah...it's actually because Mark Zuckerberg is red/green color blind; and blue is the color Mark can see the best.
If you have been following Half a Bubble Out for any length of time or if you know our owners or employees, you know that relationship is a foundational element of who we are and what we do, including marketing and advertising.
When you are living in community, telling your stories, and building relationships there will be times when it is appropriate to share what someone should NOT do, and this one of those times.
Did Your City Make the Digital Cut for Internet Marketing?
posted in Internet marketing, Inbound Marketing
Google has chosen the digital capitals of each state. Why? Just for fun, and probably to create some digital business competition.
“Given the importance of the web in growing our local businesses and our local economies, we worked with independent research firm IPSOS to analyze the online strength of local businesses in cities and towns across America. Businesses in these communities are embracing the power of the web to find new customers, connect with existing ones and fuel their local economies." - Google
What does this mean? Google has chosen the cities based on business’s embracing digital and online business tactics. The towns who adapt to change the quickest and adopt new online techniques win the title for 2013 eCities! Kind of fun right?
Did Your City Make the 2013 List?
A couple of weeks ago I began to share about the new mantra I found and loved. I loved it so much in fact I wanted to write about it as internet marketing tips. You can read Part 1 here and following is Part 2. Before reading further though, here is the entire mantra so you have a little bit of context:
If you have been following the Bubble at all this week, you already know that Michael and I have been in Boston all week at #INBOUND13, a conference focused solely on inbound marketing. If you don’t know what inbound marketing is and you are looking for leads and customers, then we should talk, but that isn’t what this blog post is about.
It’s Here!
The all new Social Inbox feature from HubSpot!
Wondering why social media is important? Well, we could go on for days and tell you why or we could just say you won’t survive without it and tell you why this tool will set your company light-years ahead of your competition in the social media realm.
6 Reasons Why Social Inbox is the Best!
Here are the top 6 reasons why you need to head over to HubSpot and start using this feature. It’s revolutionizing the internet marketing and social media world.
So yesterday at INBOUND13, HubSpot launched its new Content Optimization System, blasting off into the new frontier of personalized inbound marketing and when I went to HubSpot.com today, this is what I was welcomed with on their home page:
Wait for it....
Wait for it....
Wait for it....
Well that's what we have been doing for the last month here at the Bubble! We have been waiting and waiting; waiting to share with all of you the amazing new inbound marketing tools we have available with HubSpot.
For those of you who don't live in our "bubble" we have been working with HubSpot as a partner and implementing their Inbound Marketing Software since December 2012. We have been, and still are, excited about this partnership, learning a ton and watching the leads roll in, both for us and for our clients. It's been FUN to say the least!
So, what have we been waiting for then?
