I'm in Boston and I'm walking in the Hynes convention center to see Seth Godin as the first Keynote speaker of Inbound 13.  This is THE conference for internet marketing and creating marketing that people actually want.

I walk in the center and join all the people half my age moving towards the escalator.  I'm finally here when I get stopped on the second floor and asked for my badge which is still deep in my bag and my hands are full with the walking breakfast.  Got up a bit too late for a sit down breakfast.

This week’s Internet Marketing Tips post is supposed to be Part 2 of “My New Mantra in the Form of Internet Marketing Tips," BUT instead it comes to you a day early to tell you about the way more important topic of INBOUND 2013. What is INBOUND?

You’ve seen our blogs answering the question, “why blog” and may be wondering why the push on blogging? Well…today you’re going to find out. Businesses that don’t blog will eventually die in the race for space on search engine result pages (SERPS).

Shocking as this may be, I didn’t send my first email until I was in college, which makes me think of the entire internet as a mere youth. Even so, email is “old” in online terms. Email marketing has been around as long as the internet itself and as an email marketing consultant I can tell you that it has come a long way, baby!

Lately here at Half a Bubble Out, we have crossed paths with a number of small business owners who are Baby Boomers or just becoming grandparents, asking about the validity and tangible benefits of using social media in their small business - specifically in using lead generation techniques to get new customers.

Do you have a mantra that you live by? A word or phrase that you repeatedly say over and over to yourself to encourage you in tough situations or remind you about what’s really important in life?

Welcome business owners! Are you asking yourself, why is social media important to my internet marketing strategy? If so, stick around for this blog!

Today we’re talking about LinkedIn and focusing on the role it plays in social media. By the end of this blog you will learn what the best and worst times are to post on LinkedIn during the day and week.

LinkedIn is best known for its powerful business to business platform. Although it is not the largest social media platform companies are able to communicate with other professionals in different fields of business. One of the reasons why social media is important when it comes to LinkedIn is because it’s probably one of the best platforms for B2B marketing for a couple of reasons:

Natasha, one of our amazing bubblers, got engaged this week to Johnny, her sweetheart sheriff. A lawman with great taste in rings! Well done Johnny! Along with that, she turned 25, which she insisted feels old. As someone who is old enough to be her mother I take offense to that statement, but decided we would celebrate with her anyway. Engagements, birthdays, anniversaries, parties…events are worth promoting and getting excited about.

The other day at our staff barbecue the topic of memes came up. Yes, we’re internet marketing geeks and talk about things like memes at our get-togethers. The question was posed: what is a meme? You know what? I'm ashamed to admit that I couldn’t really define it, at least not clearly and neither could anyone else! So of course I had to do a little research to find out exactly what does qualify as a meme. If you’re in the habit of reading our internet marketing tips, or you aren’t at all and just want to know what a meme is, I am passing my new-found knowledge onto you.

You’re crazy to ask the question, Why Blog because the statistics are overwhelming.  Blogging, when done as part of an inbound marketing campaign, produces 4 major results for you and your company.