Chances are you haven’t thought about the similarities between the duties of an email marketing consultant and the process of dating someone. In this blog you will learn a valuable lesson, just as dating often teaches us. We will walk through a sample email lead nurturing campaign that can have you “going steady” with your leads and conversions in no time, or eating a pint of ice cream after a breakup.

Sitting at your desk, writing another email, a friend pops in and gives you a gift. You open it, and see your favorite type of candy.

Your heart sings, there is a huge smile on your face and you thank her.

You not only thank her, but you acknowledge her thoughtfulness--How did she know you love {insert your favorite candy here}?!

It was so nice of her to think of you, and take the time to give you a gift. How thoughtful and considerate!

Now, think about the question, what makes a good website?

When you consider how to add keywords to a website, you have to ask the question, who are the keywords for? Adding keywords to a website is all about optimization. That’s a big word that’s used all over the internet marketing world and almost always is preceded by the words “Search Engine” so that when we hear about optimization, we regularly think about Search Engine Optimization, or SEO. But what is optimization and is there more to it than just optimizing for Google, Bing and Yahoo?  When we consider how to add keywords to a website, I think we have to pull back a little to see a larger picture.

When you hear the words “press release” what do you think of? Many of us probably still think of the old school kind of press releases that involved writing up an announcement for your company, sending it out via newswire, and calling up your journalist friends to give them the pitch aka beg them to give you prime newspaper real estate. It doesn’t work that way anymore; at least not in the realm of internet marketing. The online press release in today’s world is just the tip of the iceberg for getting your business noticed online. The key is knowing how to write a press release for an event and what qualifies as an event in the online world.

Sitting at my local Starbucks and staring at this blank sheet of paper, I realized something. People are so used to hearing what they should and shouldn’t do for marketing and especially internet marketing. They are probably tired of hearing you need to blog, it will do x, y, and z for your business. Blah, Blah, Blah… I don’t want to keep repeating what everyone else is saying, and I want to give you something you can use, or at least relate to.

If you are working hard to grow your business using internet marketing, your website conversion, and link building traffic from Google, then listen up.  For a long time people have been looking for quick fixes to get a better ranking in Google through paid link building. People have also been trying to avoid doing the hard work to make interesting content.  Now Google has come up with one more way to enforce their main intent. 

We’re all looking for those top 10 best ways to increase website conversions and rightfully so. Today I’m going to share with you 5 visual design elements of a website that can really help increase website conversion.

Although landing pages are a great internet marketing tool for converting website visitors into leads and eventually customers, they don’t play the game solo. They are part of a team and it is the team that makes the best landing pages THE.BEST.

There are many factors that can help your business be found online. One of these important factors is website keywording. When businesses add keywords to a website they are telling Google and other search engines exactly what words and or phrases they want to be found for on Google. Adding keywords to a website is a skill. As a business owner you should be involved in the keywording process, and make sure your SEO agency or webmaster is adding keywords to your site without turning away customers and making your business look like a chump.

What do Sharknados, the Royal Baby, Six Flags, Kanye West and National Ice Cream Day all have in common right now? They are all trending in the news, which means you only have a small window of time to do your newsjacking. Your mission if you choose to accept it is to learn what newsjacking is in the five minutes or less it takes you to read today’s internet marketing tips and then become a newsjacker yourself.