If you are a smaller company doing your first bit of research regarding lead generation techniques to improve your marketing results and increase sales then you’re in the right place.  Let me give you a few basic things to think about as you continue your research.  First, it’s important to know what we mean by lead generation techniques.

Today we’re going to answer the question, why is social media important during certain times of the day? We’ll go over the best and worst times to post on Facebook and Twitter. It is crucial that you post during the right times as it could increase your click through rate drastically.

This is a guest post by: Craig Robinson, an online writer for Qwaya – a facebook ad management tool. Besides writing about social media topics, Craig covers other trends within social media for Qwaya and he has studied social context and media-communication science.

Have you ever been to a website and once you moved from one place to another, you forgot where you were in the first place?  We’ve all done it, right? Clicked on a link that led you from one place to another in search of the information you were looking for, but when you get there you are confused. What you thought you would find was not there, and what was there appeared, from your perspective, to be basically unrelated to what you were hoping for.

We’ve been talking a lot about what to write about, where to find inspiration for your topic, how to blog effectively, and why blog in the first place. While these things are all helpful and very important, what your blog actually looks like has an impact on your audience too. Today’s internet marketing tips are about how to properly format your blog so it acts as eye candy for your potential customers.

Do you ever wonder if email marketing is still effective or is it dead?  The short answer is a resounding NO, it's not dead.  Not by a long shot. In today's, “Ask your email marketing consultant” I’m going to give you some food for thought, with hope that you will not only see the value of email but actually decide to use it more.

Wouldn’t it be nice to watch what every customer does on your website and be able to make changes whenever you would like if they aren’t doing what you want them to? In this blog, we’re going to introduce you to an amazing software called Crazy Egg that will help you increase website conversion.

Landing pages are a fundamental and undeniable part of a successful internet marketing strategy. Think of your landing pages this way, they are the hub, the center, bullseye of your marketing and lead generation efforts. Every offer, PPC ad, and other marketing efforts you use should be directed back to a landing page that is clear, to the point, and can convert visitors into customers. Not sure if you need landing pages for your business? Think again!

So I posted over the weekend all proud of myself that I passed my #Inbound Marketing Certification with HubSpot. I was super excited and now, because I passed with flying colors and I’m worn out from all my studying about internet marketing, content development, blogging, using social media for business, how to create great landing pages, email marketing and market segmentation (just to name a few things) I am going to unabashedly steal (all credit given) some of the data that my HubSpot Professor Rachel Goodman provided in the Social Media piece of things.

What do you write about when you don’t know what to write about? Today’s internet marketing tips will help you answer this question. In fact, it’s helping me write my blog today. Yep, I’m asking the same question, what should I write about?