When running a local business, one of the most important ways to get exposure is through local internet marketing. But how exactly do you do this? What if you don’t want to only pay for ads, how do you optimize your site to show up locally when the right people search for your business? Check out an excerpt from the article below:

Every once in a while I get a hankering for Taco Bell. My craving usually hits when I’m stressed, pressed for time, don’t have much in the fridge, or conveniently forgot the healthy salad I made the night before. Not long ago, my content marketing plan was kind of like my desire for Taco Bell – unhealthy.

Although sometimes a necessarily evil, I know that Taco Bell isn’t the best thing for me – so why do I give in? Because it’s become a habit of sorts. It’s an easy grab and go alternative to a healthier choice. My writing used to be like that too. I got into the habit of a grab and go style of writing until I took the time for the healthier alternative – making a plan.

Email. One of the easiest and cheapest ways to communicate to a mass audience, and the majority of people still check their emails first thing in the morning. Your business probably has a marketing strategy for email, but is that strategy helping you or hindering you? Let’s learn how to segment your list to create a targeted email marketing strategy!

Kentucky Fried Chicken, better known for short as KFC, is widely known across the United States as a fast food restaurant that serves up [big surprise here] fried chicken. After 21 years of not showing his face, KFC’s mascot is back and has been reaching TV screens across the country.

So you are the CEO of an inbound marketing agency. Congratulations and welcome to the cool kids club. We know what great work you can do with inbound and we also know how much energy and effort goes into every task that we complete. To help make your life easier, here are 5 different tools that you need.

Meet Linda, A Small Business Owner…

Linda owns a small business. She outsources a lot of the marketing to companies that do things she can’t, and she trusts that they are doing their jobs correctly. The problem is that she only has so much money in her budget for marketing, and is almost maxed out. She’s paying someone when she needs improvements to her website, an agency to manage social media marketing, a content writer to write for her site and blog - and she knows that she could get a lot of free traffic and more leads if she could only rank higher on Google. Linda has been looking into cost effective SEO services and wonders that even if she can afford them in her budget, will they be worth it? Should she add SEO (search engine optimization) services to her current marketing mix? Will they really be cost effective?

So, Here at Half a Bubble Out we work on anything and everything to do with marketing and advertising, but most of our staff’s time is spent focusing on Content Marketing. We love crafting and promoting the great content our clients write or we write for them. It is the commonality that brings our staff together, makes us laugh and cry together and is it is also the focus of our confessionals.

You finally get the approval to talk to your boss about potentially buying digital marketing services for the company. You want to be prepared and sound informed about this specific type of marketing. So here are a few basics that your boss wants to know.

Facebook announced that it will begin to roll out new user preferences that will give Facebook users the option to customize and personalize their news feeds more so to their liking. On July 9, 2015, Facebook announced the change, which will be rolling out to all devices in a new update during the coming weeks.

Looking for some expert advice when it comes to email marketing for your business?

Well, you’re in luck! I’ve interviewed our on-site email marketing consultant who has been knee deep in email marketing work for the past three years. She lives and breathes email marketing and can sure teach us all a thing or two. Soak up this knowledge folks, because it’s hard to come by, especially when it’s free!