You may have heard some of the changes that Facebook was making to its algorithm and how content will be displayed to users back in April. Today Facebook has announced even more changes to its video algorithm. For every business that is on Facebook, visibility is key. If you are a company with a social media presence, how much your posts show up may be impacted. Depending on the extent of your social media marketing and user base, these changes could impact your marketing reach quite a bit.

Here is a summary of the recent changes for publishers and the even more recently announced changes to Facebook videos:

Do you want to be able to schedule and manage all of your social media accounts from one location? You’re in luck! There are tools that allow for you to manage everything from one platform instead of moving back and forth between Facebook, Twitter, LinkedIn etc. Ultimately this will save you SO much time and money!

If you are trying to get your business to rank on Google, you probably know that there is no magic button to push or process that will propel you straight to the coveted position #1. You also likely know that you can’t pay to show up in organic results on Google like pay per click ads.

So, somewhere in between “no magic button” and “coveted position #1” has to be some skill, best practices, and things that are likely to work well right? Yes. We often say on our site that there is no magic way to instantly get results on Google. We also say that if you apply best practices based on what we know to work well, you are more likely to rank high on Google. We’ve seen it happen over and over again. So, what SEO tips and tricks will Google love?

What is the vision for your online marketing strategy? Do you even have one for your business? Or do you just know that you should have one if you want to reach your target audience online? One key component of an online marketing strategy is search engine optimization (SEO). If you’re thinking that it sounds expensive, hold that thought. You have affordable SEO opportunities to help your business get found online, but you must also have the right expectations.

Search Engine Optimization is basically posturing your brand online so that your business is in front of the people who are already looking for the solutions you have to offer. Its sole purpose is to give your business the best chance to be found by potential customers online.

The success of your company is something that you constantly think about. So you are looking into hiring an online marketing consulting agency. But how do you decide which agency is a right fit for your company?

In the agency world, there is so much competition to try to get your business. Which means that there will be agencies that will try to do or say anything to persuade you into choosing them. Let’s look at a handful of questions you need to ask.

Social media is an important part of your marketing strategy. With so many different social media opinions and tips that are thrown at you every day, here are 7 quick tips from us, a social media marketing company, that are easy to understand and can be implemented in your business.

As a successful and busy business owner, you likely don’t have a lot of time to waste on reading random articles. You also don’t want to waste time on initiatives and marketing methods that don’t work. If you’re the type of person who wants to have actionable items that can really help grow your business, things that you can start today, read on. When it comes to your small business digital marketing, you want to get the most out of it and get on it quickly. Here is some helpful information to guide you in doing just that.

You’ve been putting a lot of time and energy into implementing your online SEO strategy. You’ve redesigned your website, done your keyword research, wrote really helpful eBooks, brainstormed some killer blog topics, and created social media pages. You’ve cast your net out into the open online sea and now you have some bites. You’re so excited to get some interest that you failed to plan what you were going to do with the SEO leads once you captured them. If you want to keep reeling in the leads, there are 3 things you absolutely should not do.

Congratulations! You hired an employee to monitor and manage your social media accounts. These platforms are awesome ways for potential customers to engage with your business and brand. But with great power comes great responsibility. Your new employee needs to have social media training. Here’s why.