Have you heard of inbound marketing? Maybe you are an expert at it, and no further explanation is needed. Or maybe you have heard of it, and think it is simply another term for internet marketing or SEO. Or, you have never heard of it at all and a good explanation would be helpful. You’re in luck.I’ll explain what inbound marketing is in a second, but the main thing I will touch on in this article is the ‘secret’ of inbound marketing services. Why is inbound successful? What is different or unique that causes us here at Half a Bubble Out to take an inbound approach compared to other online marketing approaches? But first, let’s define inbound marketing:
According to Hubspot, an inbound marketing software provider and leader in the field,
“Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
So there you have it. Inbound marketing is about the whole process of attracting customers, getting qualified leads, making the sale, and making your customers happy.
So, What is the Secret of Inbound Marketing?
Asked another way, what is it that makes inbound marketing services successful and why should you use them for your marketing? Simply put, inbound marketing brings it all together. Instead of using a bunch of random, untargeted marketing tactics, inbound marketing brings together key pieces that draw your audience to you. Here are some of them:
Inbound marketing attracts people naturally by creating content they love and that is useful, and then getting the content out there. Common channels include blogging, social media, SEO (search engine optimization) and your website pages. By creating great content and sharing it in these places, it allows interested people to find you online.
Leads and Customers
Once people get to your site, you don’t want to lose touch. Inbound marketing utilizes forms and landing pages where you can offer free downloads of valuable content.
If you are doing inbound marketing correctly, at this point you have people who find your content valuable and have signed up for more information. This allows you to be more direct in showcasing your products, and to make a sale! Some of the methods for doing this involve using a CRM (customer relationship management) tool, and sending targeted emails that reach people where they are in their purchasing journey.
Making Your Customers Happy
The point of all of this is to make your customers happy. When you are able to provide a solution to your customer’s problem or need, and continue to be helpful, happy customers will not only return to your business but will be promoters of your brand. This is good for your business and is the best way to operate.
Inbound marketing services bring together key pieces of marketing and lead management that naturally draw people to you, without pushy ads or life interruptions. People are happy to receive all kinds of free and valuable content, and to purchase from you if you have what they want or need.
If you are interested in learning more about inbound marketing, download our free offer below:
Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.