Are you looking for a way to have people that you actually want come to your website? You can’t physically reach through the computer screen, grab them and make them type in your website address, but you can get targeted website traffic by using inbound marketing strategies. 

Here are 5 ways that inbound marketing helps you get targeted website traffic:

Knowing who your customers are is extremely important when you want to market your business. Having an understanding of who your customers are, why they choose you and what their demographics and psychographics are will help you to be more successful and connect with them on a different level. Using buyer personas will help make this happen. I’m going to share a story with you today to show you what I mean.

We have a client who has a pretty good idea of who her target market and buyer persona are but we really helped her hone down on specifics. Really quick, because it’s important to know, buyer personas are “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better.” (HubSpot) 

Social media marketing is a great way to get exposure and create connections amongst other businesses and professionals in your industry. LinkedIn can be a confusing platform as a business, especially when it comes to knowing how to utilize it for your business's success. Keep reading to learn some tips on how to get the most out of LinkedIn.

What if I told you that there is something missing from your marketing strategy that can instantly boost your business and help to make it more successful and full of passion and provision? Intrigued? 

Is your small business on Twitter? If so, maybe you noticed a couple months ago that Twitter rolled out analytics to all users, which in the past were only available to those who bought advertisements through them.

Companies rise and fall on good leadership. Depending on the quality of the leader and the values of the leader, both of those together radically impact the company. The efficiency, culture, direction and ultimately the success of the company depend on the leadership. That’s why it’s so important to know the aspects that are required for good leadership so that you can implement them in your company successfully. 

First off, Happy New Year! You’ve probably already read a few blogs that are predicting what type of marketing will be the best for your small business in 2015. But, most of those blogs are actually not very helpful. This one however, is not like that at all...which is why you should keep reading!

Inspiration is something that is difficult and challenging to do, especially as a business. Inspiration happens when you don’t just talk about the facts but you talk about what could be and you give hope. In the business world talking about these things can be a bit fuzzy for people because it’s difficult to evaluate.

Are your customers truly happy with the product or service you are providing them? Are you doing it better than your competition? Do you even know where you stand when it comes to delighting your customers? Regardless, here’s a secret; you can always be better.

If you in fact want to be the best and have customers return over and over again, you will need to continue to learn, train and evaluate your small business. Many small business owners have the mentality of “if it ain’t broke, don’t fix it.” While that may have some truth to it, it can also leave you behind the competition and ultimately impact your success in a negative way.

Selling a product or a service to someone can often be a tough feat as a small business. People have so many options when it comes to purchasing something in our marketplace anymore. What if I told you that certain words you use in your content and sales pitch can help you sell more products and/or services?