With 2014 coming to an end, it’s time to evaluate how different marketing strategies worked throughout the year and how we should change them in 2015 to work better, as well as what predictions we have for the future of marketing, specifically social media. It should be no surprise for you to hear that social media marketing isn’t going anywhere anytime soon. So, why is social media important in 2015?

Can my small business take a break from social media during the holidays? This is a question that is all too familiar. Here’s a simple answer for you: No. While it is a festive time of year where you are supposed to be spending time with family and friends sipping hot cider in front of the fire and wrapping gifts, the world of business must go on.

When it comes to having a successful business where customers are happy, having good customer service is vital. Delighting customers is nothing new to the business world and will never go away. No business is perfect and can always be working on improving its customer service. 

Do you want to get to know your customers better? More so, do you want to understand your customers better so that you can grow your business as a result? Understanding who your customers are, what they like and why they would want to buy/use your product or service will help you to be more successful and be a more likeable, people oriented business, full of passion and provision.

Things are constantly changing in the marketing world, especially with internet marketing. Even more specifically, social media marketing. A platform that is famous for continually issuing updates and messing around with its algorithm is good ole’ Facebook.

When your business is having a sale or event that you want people to know about, an important part of your marketing strategy is promotion. In order to have a successful small business and successful sale or event it’s critical to know the best way to go about promoting something. To have the best outcome follow these steps! We guarantee your next promotion will have the best turnout it’s had if you follow our advice.

Naturally, every single business owner would like to see more leads close and turn into customers. However, the reality is that it’s a tough feat nowadays with all of the options that consumers have. The way to close more leads and become a more successful small business full of passion and provision is to build trust and establish relationships by using an inbound marketing strategy.

Social media can be extremely beneficial for your small business and can help with your marketing efforts. However, things are always changing and we want to help keep you up to date! Most recently, Facebook has announced that those who bombard fans with annoying promotions will see a decline in distribution. To have a successful small business it’s important to keep up on such announcements. 

What if I were to tell you that there is a formula that can guarantee that your business will be top of mind AND will stick in the long-term memories of your potential customers? Interested? You should be! Understanding frequency will be the key to creating a successful small business, full of passion and provision all while having marketing that actually works.

As a successful small business owner or manager we are sure that you understand just how important reputation in the marketplace is. A huge part of your business's success depends on how you treat your customers and the experience that you give them. Having video testimonials on your website will help to attract more customers and build your reputation.