Today we are going to highlight one of our clients and talk about how sometimes sticking to a unique marketing campaign can really pay off. LivinginChico.com has been a client of ours for over 5 years now. It's an apartment searching website that helps people find the best apartments in Chico, California.

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We’re going to start off with a story. Imagine that you are the CEO of a very large company. You show up to work on Monday and are informed that over the weekend a number of people became sick or died after ingesting your product.

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Google is always rolling out new updates, and many times as businesses and marketers we aren’t too excited about them. They often impact your small business in a way that requires you to tweak your internet marketing strategy. Well, the most recent update is actually a good one, in my opinion. You just need to make sure your business is on board so you don’t get punished.

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Do you want to be a business that people like? Do you want to be a business that people enjoy working with, buying from and associating with? Most people would answer yes to all of those! As a small business owner you can have two different types of philosophies when it comes to your marketing. In order to grow your business and give back to your community, there is one philosophy that is the right answer.

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If your business offers services that require you to give out bids or estimates to customers, there is one thing you can do to dramatically improve your marketing. By setting up a system where you are measuring not just how many requests you get, but measure how many quotes you gave and the dollar amount of those quotes, you will improve your marketing as a small business.

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Do you want your business to be the very best it can be? Even more so, do you want your business to beat out the competition and be a successful, profitable small business that is looked at as the standard in your industry? If you are nodding your head with fervor to all of these questions, then you NEED to be let in on the secret that all successful small business owners already know.

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What do you think when you hear or read the term ROI? Not too excited by the term, right? You know it’s important but we can agree it sounds pretty boring and dull. However, ROI may be more important than you think. Guess what? ROI ends up impacting people, the community, your employees and your company culture.

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We know owning a business is tough and has a lot of aspects to it in order to be successful. However, one vital thing that you can start working on today, is learning how to measure your success through analytics. Many business owners have an idea of what they want to measure, but aren’t always sure exactly what to measure in their marketing efforts.

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When owning a business that offers a service or product, you have to build trust with your customers and future customers. One extremely important aspect of doing this is having and building credibility. Credibility can seem to be a bit abstract at times, with everyone having a different idea of what it means. In this blog you will learn exactly what credibility is when it comes to business and the four core pieces that are required to build credibility.

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Do you want to be known as the absolutely best there is when it comes to your industry? Do you want to not only be the best but really hook your customers, peak their interests and fascinate them with your business service or product? You hear over and over again that you need to be unique to stand out to be successful and to grow your business. 

But really, what you need to do is fascinate. If you are successful at fascination, your business will be the best it can be. Every person and every company is fascinating and interesting in its own way. You don't need to become something or someone else to be fascinating. Read More