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A Successful Small Business Stands Out by Being Credible

Thu, Feb 26, 2015 @ 01:33 PM / by Jessica Miley

posted in Best Practices, Grow Your Business

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lightbulb_standing_out_by_turning_onAre you trying to be the best in your industry while still trying to remain ethical in your efforts? Your marketing efforts can be strengthened by increasing your credibility. Credibility is needed to create a successful small business. Because credibility can be abstract, it can be difficult to make sure that we are on the same page. So what do we mean by working on your credibility?

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Credibility in Small Business Marketing: More Than Being Grammatically Correct

Wed, Feb 25, 2015 @ 05:01 PM / by Paige Gilbert

posted in Marketing, Passion & Provision

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We love all of our clients, but one that is especially dear to our hearts is The Hignell Companies, a full service property management company. We’ve been helping Hignell with small business marketing for many years now and have developed a trusting relationship with the decision makers of the company. Back in 2010 or so, the team decided that the marketing for the apartment rental properties Hignell manages needed some new life of its own. When we found that the URL LivinginChico.com was available, we snatched it up and Living in Chico, a local apartment rental site launched by The Hignell Companies was born!

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4 Fastest Ways to Lose Credibility and NOT Get More Customers!

Tue, Feb 24, 2015 @ 09:00 AM / by Vicky Zancanella

posted in Lead Generation, Passion & Provision, Customer Retention

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Losing credibility of your business, your brand, and even in your name can happen over a long period of time, but with these four ways, your brand will lose credibility fast!

Here’s how:

1. Don’t do what you say you are going to do. Promise the moon but don’t even get your customer out of the stratosphere.
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4 Core Pieces a Successful Small Business Needs to Build Credibility

Mon, Feb 23, 2015 @ 03:03 PM / by Raquel Royers

posted in small business, Passion & Provision

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When owning a business that offers a service or product, you have to build trust with your customers and future customers. One extremely important aspect of doing this is having and building credibility. Credibility can seem to be a bit abstract at times, with everyone having a different idea of what it means. In this blog you will learn exactly what credibility is when it comes to business and the four core pieces that are required to build credibility.

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Fascination is Key to Beat Out Your Competition & Grow Your Business

Fri, Feb 20, 2015 @ 04:00 PM / by Raquel Royers

posted in small business, Grow Your Business

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Do you want to be known as the absolutely best there is when it comes to your industry? Do you want to not only be the best but really hook your customers, peak their interests and fascinate them with your business service or product? You hear over and over again that you need to be unique to stand out to be successful and to grow your business. 

But really, what you need to do is fascinate. If you are successful at fascination, your business will be the best it can be. Every person and every company is fascinating and interesting in its own way. You don't need to become something or someone else to be fascinating. Read More

Grow Your Business By Fascinating Your Customers

Fri, Feb 20, 2015 @ 11:10 AM / by Jessica Miley

posted in Grow Your Business, Customer Retention

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I don’t quite remember how old I was when I first looked through a telescope. It was before I donned a jumper in kindergarten and before I understood how small I was compared to the grander scheme of things. I remember stepping on a stool to get me closer to the lens but couldn’t reach. My dad picked me up so that I could finally see the moon that was thousands of miles away.

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How to Use Inbound Marketing to Get Targeted Website Traffic

Wed, Feb 18, 2015 @ 05:02 PM / by Chris Vande Lune

posted in Inbound Marketing, Content Marketing

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Content is Key to Inbound Marketing.

The primary reason that creating remarkable content is so essential to inbound marketing is that you are trying to create content that is relevant and helpful to your target audience. Instead of being pushy and interrupting them, you want to naturally attract people who have a need or want that your content can address – resulting in highly targeted website traffic. Following are the methods you should use to create fascinating, remarkable content.

 

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The Risk You Should Take Now in Order to Grow Your Business

Tue, Feb 17, 2015 @ 09:00 AM / by Paige Gilbert

posted in Business Development, Grow Your Business

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If you’re a company, organization, or individual marketer, and you want to grow your business and have a company that promotes passion and provision you have to fascinate people. The risk you have to take is being willing to get real with who you are as a company. You don’t even have to wait to get started. Figure out the uniqueness of your company, and communicate from that authentic place, and you’ll create a fascination that acts as a natural magnet to attract more customers.

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5 Must Do's to Attract New Business Leads and Fascinate Your Customers

Mon, Feb 16, 2015 @ 09:40 AM / by Vicky Zancanella

posted in Lead Generation

0 Comments

We each are attracted or fascinated by different characteristics when it comes to people. Would you be surprised if I said we are also attracted to these characteristics in businesses?

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Is the Cost of Radio Advertising Worth It?

Fri, Feb 13, 2015 @ 04:07 PM / by Chris Vande Lune

posted in Traditional Marketing

0 Comments

When advertising your business, you have many options to choose from. With the growth of online marketing, traditional forms of advertising may seem outdated and no longer the best way to reach people. You may be wondering if the cost of radio advertising is worth it. Depending on your business, it may not be wise to give up just yet on this method of advertising.  In the following paragraphs, you will find a few of the biggest reasons why radio advertising may be right for your business and why you may not want to overlook it in your overall marketing strategy.

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Secure Those Business Opportunity Leads With Inbound Marketing

Tue, Feb 10, 2015 @ 02:54 PM / by Jessica Miley

posted in Lead Generation, Inbound Marketing, Lead Conversion

0 Comments

Are you in the process of roping in those business opportunity leads? Are you looking for a system that will give your business a strategy that is supported by data that proves it will increase your leads? Creating a business that is full of passion and provision while capturing leads can be difficult. But I have good news for you, inbound marketing is exactly what you are looking for.

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5 Ways Inbound Marketing Helps You Get Targeted Website Traffic

Mon, Feb 09, 2015 @ 09:40 AM / by Raquel Royers

posted in Lead Generation, Website Development, Inbound Marketing

0 Comments

Are you looking for a way to have people that you actually want come to your website? You can’t physically reach through the computer screen, grab them and make them type in your website address, but you can get targeted website traffic by using inbound marketing strategies. 

Here are 5 ways that inbound marketing helps you get targeted website traffic:

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Tighten up your Marketing with Buyer Personas and Grow your Business

Thu, Feb 05, 2015 @ 09:58 AM / by Vicky Zancanella

posted in Best Practices, Grow Your Business

0 Comments

Tired of feeling like your marketing dollars are sifting through your fingers? Are you frustrated by the shotgun approach? Ready to see your business grow?

Start with one tool that can focus your small business marketing to be more effective and leverage your resources.

Have you developed buyer personas for your business?  If not, then you should!

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How Creating Buyer Personas Helped Our Client Truly Know Her Customers

Wed, Feb 04, 2015 @ 04:48 PM / by Raquel Royers

posted in small business, Business Development

0 Comments

Knowing who your customers are is extremely important when you want to market your business. Having an understanding of who your customers are, why they choose you and what their demographics and psychographics are will help you to be more successful and connect with them on a different level. Using buyer personas will help make this happen. I’m going to share a story with you today to show you what I mean.

We have a client who has a pretty good idea of who her target market and buyer persona are but we really helped her hone down on specifics. Really quick, because it’s important to know, buyer personas are “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better.” (HubSpot

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Learn How to Market Your Business to the Right People With These Quick Steps

Wed, Feb 04, 2015 @ 09:11 AM / by Jessica Miley

posted in Inbound Marketing, Content Marketing

0 Comments

Are you ready to learn a quick, easy and fun way to communicate with your customers? Connecting with your customer is a crucial part to learning how to market your business successfull. What better time to better your business than right now? Don’t worry, our suggestion isn’t too crazy and can actually be fun all while you are still creating a business full of passion and provision. What are we talking about? Well buyer personas of course!

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Get More Customers: 9 Steps to Building a Basic Buyer Persona

Mon, Feb 02, 2015 @ 03:54 PM / by Paige Gilbert

posted in Business Development, Grow Your Business

0 Comments

If you’ve seen the movie “Field of Dreams,” you know the infamous quote, “If you build it they will come.” Kevin Costner’s character is able to figure out what that means by asking some strategic questions. If you want your business to stay in the marketing game and get more customers, you need to build a buyer persona framework to reference, so you can clarify who your customers are.

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