If you’re a company, organization, or individual marketer, and you want to grow your business and have a company that promotes passion and provision you have to fascinate people. The risk you have to take is being willing to get real with who you are as a company. You don’t even have to wait to get started. Figure out the uniqueness of your company, and communicate from that authentic place, and you’ll create a fascination that acts as a natural magnet to attract more customers.
Company awareness
You aren’t Starbucks. You’ll never be Starbucks. But you are someone who started a company for a reason. Answer these questions:
- What is your story?
- What does your company do well?
- How is it relevant to people’s needs?
When you are being relevant and fulfilling a need someone has you gain their attention and interest. People value what fascinates them. Knowing who you are and knowing your customers adds value.
“It’s a value cycle. When you add value to your audience you fascinate them. When you fascinate them, they become intensely focused and you can build a valuable connection. This value cycle leads to loyalty. That’s key in long term relationships.” - Sally Hogshead
Being fascinating = more customers
Be brave enough to take the risk and discover who you are as a company. Once you learn what fascinates people, then you can craft, tell and live your story.
Learning how to effectively tell your story and grow your business is a process, but one that can be tackled one step at a time. Contact us Half a Bubble Out to get started today!
