Adding keywords to a website can be difficult and frustrating, especially when you want them to naturally flow with your content. However, you must always remember that you are adding those keywords for good reason. Without them no one would be able to find your website and what good would that do for you? This blog will give tips on how to add keywords to a website without looking like a robot.

If you are considering creating a website for your small business this year, or even giving your current website a makeover, then this is the time to do it! According to AT&T Small Business Technology Poll 2013, 67% of small businesses are marketing their products or services by using a website. Furthermore, Google data shows small businesses with websites grow 40% faster than those without. 

People are always asking us what makes a good website? But what they should be asking is what are the recent changes made by Google and how will they affect us in 2014?

It occurs to me that understanding how to add keywords to a webiste as part of your internet marketing strategy is similar to Christmas stockings. 

Christmas was a very important holiday in my house, and although I grew up in a low income family, my mom put a lot of thought and energy into making sure Christmas was special. Each of us kids hung up our stockings and on Christmas morning, our stockings were stuffed full. Stockings were a big deal and we could always unload them before mom and dad were up. Presents had to wait for the whole family so we would take our time going through our stockings until the whole family was awake.

Recently I met with a client regarding a website redesign we are doing for them. We are working on trying to streamline their content, make it more user friendly in the navigation, and be more client focused than it has been to date. The client, who happens to be the CEO of the company in this case, agrees in concept with all of these ideas, but the implementation of that in a way that he likes is not so simple. He wants “warmer,” he wants people to feel “drawn in” and he took us to a site he really likes and feels does that. As it turns out, that site had the opposite effect on me!

Twelve days before Christmas, John, a small business owner in Chico, CA wrote a letter to Santa. Why? Because his children knew he was struggling and needed help, and they knew Santa would answer their father’s Christmas wish. At first John brushed it off, but after much urging his children had him convinced. John started crafting his letter to Santa. He wanted to be as clear as possible to ensure his wish would come true.   

Launching a new website or updating an existing website has its road bumps. No doubt, since Oct 1^st you have heard about the problems with the new HealthCare.gov website going live. The topic was, and is still, all over the major networks, newspapers and blogs. There have been Congressional hearings and investigations into what went wrong. Although we may never have a perfect picture of what happened or didn’t happen with the Obamacare website, there are a few things small businesses can learn about what makes a good website from all of this.

What makes a good website? Well, it’s many things but in this blog I am specifically going to talk about how easy navigation makes a website look better and ultimately do better.

It’s a question people have been asking time and time again, “how do I increase website conversion,” or “what is the best way to increase website conversion”?

In thinking about what makes a good website, one reality that needs to be taken into account is how different people see and interact with visual data in their world. While it is more complex than this, to keep things simple let’s talk about “word people” versus “picture people.”