Have you ever opened a website that was just lame? These websites normally have messages that are jumbled, poor website navigation, or content that isn’t appropriate for the audience in which they are trying to help. What makes a good website? Searching the web is like speed dating now-a-days. We have so many options to choose from and so little time that we turn to others to narrow the search down for us. Speed dating is popular because the dating pool is narrowed down for us and we are only given a set amount of time with each person on the “date.”

Are people visiting your website? If you answered yes, good! Onto the next question. Are they staying on your website and engaging with it, and becoming a lead, prospect or customer? No? Don’t worry, you’re not alone! While there is a long list of different things you could do to increase website conversion, we will focus on a few design elements that are easy fixes and just may be the trick! 

I love super hero movies. My husband grew up on comic books.  So, the current movie craze with super hero stories (especially Marvel) keeps us going back to theatres. My confession is that I have a heart for the super villains, especially those who were good and turned bad and still struggle with that pull on their conscience. (My current favorite is Loki, but that is a subject for another blog).

Enjoy my favorite scene between Thor and his brother, Loki:

Have you seen Old Spice’s recent marketing campaign with its fake website pages? If not, you need to take 10 minutes and go through them because they are absolutely hilarious! Old Spice definitely knows what makes a good website in this aspect—something that is entertaining to all.

Internet marketing has switched gears and many marketers who jumped on the social media bandwagon to help increase website conversion are now realizing that getting traffic to a website does no good if there aren’t planned calls-to-action, offers, and conversion processes set in place for visitors before they get there.

In the past websites were built with the idea of an electronic business card, but that's not really the mindset anymore of what makes a good website. Sadly this create-it and leave-it mentality is still lingering in small business owners today.

You’ve had your website up for awhile now and you think it’s a pretty good one. You have all the basics, it’s simple to navigate and you’ve had good success with leads. However, lately something just isn’t right. People aren’t visiting it like they used to and your conversion is down. How long has it been since you’ve updated your website? A simple fix to a problem like this may be to update your website. Keep reading to learn how a quick makeover may be the answer to increase website conversion.

Time goes by so fast in general but when it comes to the internet things can change within the blink of an eye. This is why you need to constantly be updating your website and not forget about it. After all, it is like a 24-hour employee. Take advantage of that and make sure to make a good impression!

Here’s 7 questions to ask yourself when looking through your website:

1. Are your offers up to date?

Most sites over complicate their explanation of how to add keywords to a website, this blog explains how to use keywords for your business blog and website without the headache. 

First lets demystify adding keywords by debunking a few myths...

Myth #1: Only SEO Specialists Can Add Keywords to a Website

Creating a website is very similar to baking—instead of using ingredients like sugar and flour you replace them with CTAs, landing pages and so on. Yeah, it’s not as tasty as baking is during the process but in the end it sure does pay off. Continue reading to discover some of the ingredients of what makes a good website.

Are you busy running your small business and managing day to day operations? Bogged down with meetings, phone calls and responding to emails? Not able to focus on overhauling your marketing strategy, but want to increase lead conversion on your website?