7 Incredibly Easy Ways to Increase Website Conversion

January 16, 2014 / by Vicky Zancanella

Increase Website ConversionAre you busy running your small business and managing day to day operations? Bogged down with meetings, phone calls and responding to emails? Not able to focus on overhauling your marketing strategy, but want to increase lead conversion on your website?

If you are looking for a few easy ways to increase website conversion and give your small business a boost, then look no further! Here are 7 easy ways to get more customers from your website without having to put in too much energy.  

1. Make your forms shorter

Don’t ask for so much information if it is not critical. Decide what information is needed and ask only that from your website visitors. Shorter forms get more submissions which leads to increased conversions.     

2. Put your phone number/address on your website

Novel idea right? It’s amazing how many companies don’t put a contact number or are so focused on “e-commerce” that they think it’s not needed. Even if your customers don’t need to pick up a phone and call you, having an address on your site builds trust and credibility, not to mention Google loves it.

3. Know your audience, your buyer persona and who you are speaking to

It is amazing how rewording your title, header, or even your content to speak more directly to the person who is reading it can have such a huge impact. Your website visitors will feel like you are speaking directly to them and will want to convert.

4. Add a few testimonials or reviews

Social proof is a great way to show the personal side of your business, as well as giving your visitors a glimpse into the great experience others have had with your company. Recommendations can be a powerful tool to help increase website conversion.

5. Promote your website on social media

When you post a new blog, have a new promotional code, a weekend sale or even if you are introducing a new product, use social media to share your news. Social media is a powerful tool to share your good news, and who knows, your news could go viral!

6. Write an extra blog or two

If you just got off the phone answering the same question you’ve been asked on the last 5 phone calls, then it is time to write a blog! All those great answers you are giving in conversations just may be the answers needed to increase website conversion as well.

7. Get some stats

If you are not already tracking your website traffic and conversion rates, sign up for a tracking software like MOZ and start. How will you ever know if you increase website conversion, if you aren’t measuring it? 


So what are you waiting for? Start with one of these tips and increase your website conversion for your small business. You will see how small changes can make a big impact.

Do you have ideas on other easy ways to increase website conversion? We would love to hear your ideas in the comment section below...Ready, Set, Go!

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Topics: Website Development, Lead Conversion

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