As the ongoing “keyword not provided” issue is getting a lot of attention and Google is withholding more and more information from marketers, you might be asking if it makes sense to even think about how to add keywords to a website. Will keywords continue to be useful moving forward? Will we have any shot at knowing what is working and what isn’t as we head into 2014 and try to sort out what online marketing looks like?

Trying to generate new leads for your small business?

Want to be found on the internet for your local business?

Tired of feeling like you are competing with businesses across the globe or large corporations that seem to own the online marketing space?

Well, small local businesses, there is hope for you to be found on the internet and get new customers by learning how to add keywords to a website.

Videos can be a powerful part of what makes a good website. They can help your website quickly inform and entertain visitors, as well as speed up the buying process.

Today we’re going to talk about what makes a good website completely useless and what you can do to fix it.

Sitting here tonight, watching the first game of the NFL 2013 season, I am reminded at how many aspects of sports can teach us about life and about business. There are so many ways playing on a team and having a common goal relates to our daily lives and (for the purpose of this blog) to our small business internet marketing strategy.

Sitting at your desk, writing another email, a friend pops in and gives you a gift. You open it, and see your favorite type of candy.

Your heart sings, there is a huge smile on your face and you thank her.

You not only thank her, but you acknowledge her thoughtfulness--How did she know you love {insert your favorite candy here}?!

It was so nice of her to think of you, and take the time to give you a gift. How thoughtful and considerate!

Now, think about the question, what makes a good website?

When you consider how to add keywords to a website, you have to ask the question, who are the keywords for? Adding keywords to a website is all about optimization. That’s a big word that’s used all over the internet marketing world and almost always is preceded by the words “Search Engine” so that when we hear about optimization, we regularly think about Search Engine Optimization, or SEO. But what is optimization and is there more to it than just optimizing for Google, Bing and Yahoo?  When we consider how to add keywords to a website, I think we have to pull back a little to see a larger picture.

We’re all looking for those top 10 best ways to increase website conversions and rightfully so. Today I’m going to share with you 5 visual design elements of a website that can really help increase website conversion.

There are many factors that can help your business be found online. One of these important factors is website keywording. When businesses add keywords to a website they are telling Google and other search engines exactly what words and or phrases they want to be found for on Google. Adding keywords to a website is a skill. As a business owner you should be involved in the keywording process, and make sure your SEO agency or webmaster is adding keywords to your site without turning away customers and making your business look like a chump.

Have you ever been to a website and once you moved from one place to another, you forgot where you were in the first place?  We’ve all done it, right? Clicked on a link that led you from one place to another in search of the information you were looking for, but when you get there you are confused. What you thought you would find was not there, and what was there appeared, from your perspective, to be basically unrelated to what you were hoping for.