Today we’re going to talk about what makes a good website completely useless and what you can do to fix it.
First things first, when we say “good website,” we are referring to the visual aspects and the content of the website. For example, let’s say that you have a website rated #1 in the world in the eye candy category and content that is being linked to over 100 times a day. This is the “good website” we will be referring to.
Now, you may think a visual website with all the bells and whistles would be all you need partnered with good content but that is not the case. It takes a lot more to have a fully functional and profitable lead generation website.
And this is where we begin dissecting what makes a good website.
No Way for Visitors to Contact You
Let’s start with the basics. If your website doesn’t have a way for your customers to contact you then simply don’t expect anyone to contact you! Please, if you don’t have a contact form on your site, add one before the end of the day!
This at least gives your customers or readers a way to contact you with the possibility of landing a lead or conversion on your site.
Failure to Direct Visitors What to do Next
A CTA is what’s known as a Call-to-Action and is another aspect of what makes a good website. It is usually an enticing offer that is placed on your site that tells the visitor what to do next, with the motive of gathering buyer persona information. This can be done by allowing your viewers to download a free white paper or guide in exchange for their email, name, phone number or business name. Providing quality content that answers questions your visitors may have is a key part of what makes a good website these days. The more contacts you receive the better. The easiest way to do this is by throwing up a few different CTAs on your site to test which one works best, and then watch the leads roll in.
Forgetting to Nurture Your Lead
A form on your website without a workflow is somewhat pointless. Your goal with a contact form whether it be associated with a landing page, CTA or simply a contact us page is to have each submitted entry placed into a workflow. A workflow will help start the lead nurturing process. This is a series of emails that are automatically sent to your lead as follow up emails to keep them enticed to what you have to offer, furthering the process of achieving your goal of a conversion.
What’s The Theme?
If you can’t tell by now, the theme of what makes a good website completely useless is a site that doesn’t produce any contacts or leads for you. Even if you’re an amateur blogger that writes to your best friend, it is still important to have a good contact form and a way for people and visitors to your site to engage with you or your content.
A key goal of internet marketing is to gather leads and contacts. If your website doesn’t do this you’re missing out on a lot of opportunities.
The Fun Part
Your next step after learning about CTAs and contact forms is to create a CTA and a contact form. Here is a quick video with tips and tricks for how to create a CTA for your website. Take a look and add a CTA to your site.
Your Next Step
Now that you have a CTA on your site make sure it is partnered with a landing page. (more info on landing pages here). Once you have your landing page set up, you can add your lead generator, a contact form.
Now for this video tutorial we’re going to show you how to set up a contact form through WordPress. Take a look at the video below and then create a form for your visitors to fill out on your landing page.
To Wrap It All Up!
Now that you have learned the importance of a CTA and a Contact form, put all your wonderful knowledge into action and create a great CTA and contact form on your site.
Remember, it’s not about how fancy you can make a website look although that is important too. It’s about how well you can attract and receive information to further hone in on your internet marketing practices and buyer personas to define your target audience and gather happy leads and customers. That’s what makes a good website.
Have fun rolling in the leads and if you're looking for an inbound marketing agency to help you, contact us!