We love all of our clients, but one that is especially dear to our hearts is The Hignell Companies, a full service property management company. We’ve been helping Hignell with small business marketing for many years now and have developed a trusting relationship with the decision makers of the company. Back in 2010 or so, the team decided that the marketing for the apartment rental properties Hignell manages needed some new life of its own. When we found that the URL LivinginChico.com was available, we snatched it up and Living in Chico, a local apartment rental site launched by The Hignell Companies was born!

Are you tired of feeling like you’re not reaching your target audience with your small business marketing?

Are you looking for good business ideas to help you craft your content to communicate even better and reach your target audience?

If you are willing to take the time to understand the people you are marketing to and how they take in information, then there is hope for your marketing!

Put yourself into this situation and find out how using personality temperaments in your marketing can help your business attract your ideal customers.

When planning out your business growth strategy for 2015, what do you need to focus on? There are so many factors to running a small business filled with passion and provision, it’s easy to get caught up in things that are not maximizing your business’s resources.

Do you have a system in place for your next product or event promotion? Believe it or not there should be a method to the madness that is promotion. When you are relying on events or product launches to be successful, how do you ensure that you increase revenue for your successful small business? There is a great system to implement to get you one step closer to a passion and provision company.

What if I were to tell you that there is a formula that can guarantee that your business will be top of mind AND will stick in the long-term memories of your potential customers? Interested? You should be! Understanding frequency will be the key to creating a successful small business, full of passion and provision all while having marketing that actually works.

Have you ever felt like your sales team and marketing team were so disconnected they aren’t even in the same building, let alone working for the same company? Imagine a small business environment where the marketing team and the sales team are not just in the same stadium, wearing the same uniform, but like a track and field 4x100 relay team, they are also running in the same lane and can perform a smooth hand-off of the baton! The baton must not be dropped and the smoothness of the hand-off can make or break your team reaching company goals.

You know that it’s important to educate your current and potential customers about what your business has to offer in order to increase your market share, but how do you do this online? Small business marketing is about creating passion and provision in your company and staying a step ahead of your competition by providing direct avenues to educational information people actually want.

Are you wanting to increase your market share within your industry while trying to compete with the larger companies that clearly have larger budgets? With all the masses of information that all companies are competing with, it is important to keep that edge with your small business marketing while creating Passion and Provision. Here are three steps that inbound marketing focuses on to increase your return on investment and your market share.

Let’s be honest, microwave cooking is insanely fast. I’m hungry now…and in less than three minutes I can have a hot microwaved meal at the ready for consumption. Fast, efficient, hot and ready to go! When I was in graduate school that was a lifesaver!

So I am not here to tell you that creating a marketing plan is so easy that anyone could do it. But there are steps that you can learn to create a plan you can implement to market your small business and increase your profits.

We know Inbound marketing is a very effective long term marketing strategy for small business to use when marketing online. Building your online presence with customers who rarely turn off their electronic devices is a smart marketing plan.

But where do you start? How do you reach all those googlers?