Take a look at your small business. Are you wanting to not only grow your business but also be the best in your industry? Then it's time to evaluate your marketing strategy and the budget that you have in place for it. We all want that easy fix for any problem that we have but with marketing or even growing your business, this will take time.

When I say “ice cream” what three brands come to mind? You’re walking down the frozen section aisle of the grocery store. Ice cream is on the list. Which brand do you buy? You might think that you’ll buy whatever is on sale. Or whatever you have a coupon for. Or whatever your favorite brand is. I almost always buy Breyers, even if it’s not on sale. It’s just the one I like – or is it? Lately, I’ve been seriously considering Ben & Jerry’s. Why? Because I want to try The Tonight Dough™ “caramel & chocolate ice creams with chocolate cookie swirls & gobs of chocolate chip cookie dough & peanut butter cookie dough.” I know! It sounds like mouth-watering madness! Go ahead. Wipe the drool from your mouth and stop teasing your taste buds.

When it comes to marketing, a lot of business owners don’t see the need to invest a lot of money. Sometimes figuring out the best marketing channels is confusing and intimidating, so it’s easier to just invest in a small marketing piece here and there, or not do any marketing at all. What every business owner needs to know, however, is how to become a company that is top of mind when people are in need of your services. How do you do this? The basic idea is to have frequency in your marketing.

Growing up we were taught that quitting is worse than failing. We were taught to try, try again until we succeeded or we couldn’t try any more. Now fast forward to the present, you are now facing the same dilemma you did back when the playground was your stomping ground. Should you quit your marketing strategy or should you keep going? I am going to tell you a story about a client that we have that has been in the same situation as you are. 

Are you spending money on marketing your small business and wondering where it’s going? If it currently feels like you’re throwing your money out the window while driving down the highway at 70 miles an hour; or watching the coins slowly slip through your fingers like grains of sand on the beautiful beach you wish you were spending your hard earned dollars on vacation, then you need to examine your small business marketing strategy.

How do you know when you need to quit what you are doing? How do you know when it isn’t working and it is time to bail, versus, when to keep pushing through the hard stuff to make it to be the BEST in the business?

Every organization goes through transitions. Whether it is planned or unplanned, it is part of “the circle of life” of a business or organization. As a leader, in the midst of transitions, you can keep your organization moving forward and stay on track to be the best you can be and move through the transition, coming out better than before!

What kind of marketing do you invest in for your small business? Somewhere along your journey as a successful small business owner you’ve probably tried billboards, radio ads, print ads and other types of traditional marketing. As a business owner who is constantly keeping up with trends and competitors, you probably have also invested in online marketing and have a decent looking website and Facebook business page. How’s all that working out for you?

When you use the right philosophy, strategy, and tools in small business marketing, you will experience more benefits and a return on investment. Instead of wasting your time hoping and praying that your current marketing efforts are paying off, evaluate what inbound marketing has to offer. It’s a strategy you can start using today to get better results than traditional marketing techniques.

Are you looking for solid numbers and facts to help you make your decision on implementing inbound marketing into your strategy? Making business decisions can be difficult and we want you to have the most information possible to make an informed decision. If getting more qualified leads is something that interests you, then keep on reading and we’ll show you why inbound marketing might be the best decision you can make for your company.