For many companies, the sales department and the marketing department are often set worlds apart in both goals and structure. Sales often thinks of marketing as the arts and crafts department while marketing feels that the sales department is all about numbers and no creativity. If this sounds familiar, than your business isn’t meeting its full potential and your numbers may be lower than they should be.
Read More3 Ways to Get Your Sales and Marketing Teams on the Same Page
posted in Lead Generation, Marketing, Sales
How to Market Your Business On Facebook & Knock Your Fans’ Socks Off
posted in Social Media, Marketing
You’re scrolling through your Facebook news feed. Scroll, scroll, boring, scroll, ‘like’, scrolling, ew, scroll, comment, pause, scroll. Thirty minutes later you exit and go back to work. Does this about sum up what your Facebook experience is like? So what is it exactly that makes you stop on that one page or advertisement and decide to like the page, status or engage with the post?
Read More
It’s time to stop waiting for things to happen, and go out and make them happen. You're 2 years in from the day you started your business, you have staff, payroll, and you even have an accountant. But something’s missing. Every day you're met with this nagging thought that your business isn’t beating out your competitors. This nagging feeling won’t go away until you do something to pull away from the pack. Get standout-marketing tips here!
Read More
When creating a marketing plan for your business, you probably have realized that there are several different parts that you have to include. These include a SWOT analysis, market research, budget, and more! But what do these different parts mean? Well it is easier to understand each of the pieces separately so let’s talk about the SWOT analysis portion of the marketing plan you need to create for your business.
It’s no secret that the heat makes workouts, runs, and outdoor activities a tad bit more challenging. Ok a lot more challenging for some of us, but what you might not realize is there is a lot of opportunity in summertime marketing.
What does something so cool and fundamental as a beer glass have to do with marketing your business? You might be surprised to find out that your favorite beer is presented in a very specific way. Beer marketers are getting down to the details and matching glass styles with the beer they represent. Why? They have done the research behind presentation and have perfected which glass pairs best with beer. In their commercials and print ads you will see their wonderful ads presenting your favorite beer in a specialty mug. This presentation is a great example of how important marketing and presentation are for any company.
Is Your Business a Pint or Challice?
This last weekend was really interesting. I watched my sister's team win the College Softball Super Regionals for the Oregon Ducks, drove 11 hours in two days, and had time to watch The Internship after a long day. That's when I realized how The Internship movie could help people understand what we do at Half a Bubble Out, and how we help businesses grow.
Create Leads Not Headaches – Hire an Expert for Your Marketing
posted in small business, Business Development, Marketing
Let’s face it, your marketing stinks. You know it, and so do your customers. This is partly because you are trying to do all of your marketing on the cheap and in house. Sure that might work for awhile, but if you're really serious about generating more business then it’s time to change.
