If you’re going to be wise and profitable in your business, you have to look at the return on investment (ROI) you are getting from the money you’re spending on marketing. ROI is important for any business because you want to successfully get more customers and have tangible proof of where your success is coming from, but there has to be a systematic approach to track and measure your ROI. Inbound marketing allows you to accomplish this.

Why do you invest your dollars in marketing your company? If you’re like most small business owners it’s because you want to get more customers. But are your marketing efforts paying off? If you want to be more efficient, profitable and successful with your marketing dollars then it’s critical you understand what you need to measure and how to measure it.

If you’re a company, organization, or individual marketer, and you want to grow your business and have a company that promotes passion and provision you have to fascinate people. The risk you have to take is being willing to get real with who you are as a company. You don’t even have to wait to get started. Figure out the uniqueness of your company, and communicate from that authentic place, and you’ll create a fascination that acts as a natural magnet to attract more customers.

Knowing who your customers are is extremely important when you want to market your business. Having an understanding of who your customers are, why they choose you and what their demographics and psychographics are will help you to be more successful and connect with them on a different level. Using buyer personas will help make this happen. I’m going to share a story with you today to show you what I mean.

We have a client who has a pretty good idea of who her target market and buyer persona are but we really helped her hone down on specifics. Really quick, because it’s important to know, buyer personas are “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better.” (HubSpot) 

If you’ve seen the movie “Field of Dreams,” you know the infamous quote, “If you build it they will come.” Kevin Costner’s character is able to figure out what that means by asking some strategic questions. If you want your business to stay in the marketing game and get more customers, you need to build a buyer persona framework to reference, so you can clarify who your customers are.

Do you know how to truly motivate people to buy your product or service? The key is to speak their language. In order to do this, you need to understand who you are communicating to and how to communicate better. It’s not about them, it’s about you, and what you need to learn to help the consumer find the product or service they want or need – your product or service. The catch is, sometimes they aren’t aware they can get what you have to offer because you aren’t speaking to them.

What if I told you that there is something missing from your marketing strategy that can instantly boost your business and help to make it more successful and full of passion and provision? Intrigued? 

To have the best business in your industry, you have to figure out a way to be a better leader. You already know that being a good leader is important, but why does this matter to your business? Let’s learn more on how to be a good leader to create a better business.

Amazing leaders in history have always understood that their role as a leader is to contribute to the world and to others. They know and they’ve worked at knowing who they are and what they can contribute – you can’t be a great leader without knowing that, especially if you want to have a successful small business.

Among the more notable business leaders in recent history are Steve Jobs, Richard Branson, Warren Buffet, Donald Trump…and Michael Scott? The thing is, you can be in a position of leadership and not lead well. This is the fault of Michael Scott. You know the one. The manager of Dunder Mifflin Paper Company on the hit show “The Office.” As much as we might like – err put up with – Michael Scott as a person (or as much as he likes himself!) he sucks as a leader.

[Photo courtesy of: memeblender.com]

Leaders come in all shapes and sizes and they are NOT based on a position. But when you are in a leadership position and have the responsibilities of running a company, developing and learning how to be a good leader is essential to having a business filled with passion and provision.

Since companies will rise and fall based on the quality of leadership, you want to make sure your company thrives!

How do you be a good leader?