Companies rise and fall on good leadership. Depending on the quality of the leader and the values of the leader, both of those together radically impact the company. The efficiency, culture, direction and ultimately the success of the company depend on the leadership. That’s why it’s so important to know the aspects that are required for good leadership so that you can implement them in your company successfully. 

Inspiration. It’s an abstract word that comes in many forms. The value from it comes when you motivate your customers to want your product or service and they continue to talk about it. Inspiration is often planned, but many times it comes in the form of spontaneous “aha!” moments. These moments don’t have to come to you through careful consideration, but can happen in your passion and provision company by deciding today to take 3 easy steps to become more inspirational to your customers and have a successful small business.

How do leaders and companies inspire others? There are so many ways to inspire and it comes in many forms. For business leaders, who are growing a business with both passion and provision, the two groups of people that need to be inspired are:

Your employees and staff

Your customers

When you, as a leader, are able to inspire your staff and inspire your customers, you have the opportunity to grow your business and be successful.

While I’m not prone to prognostication I do love to look ahead and consider where we are going as a company and what we need to pay attention to. This holiday season I was reminded of some really great skills that I will need in business in the year ahead. The funny part of this inspiration is where it came from. They say good things sometimes come from the strangest places and this holiday season that’s no joke.

My college daughter, home for the holidays, decided to go all OCD on us and start watching multiple seasons of American Ninja Warrior. The show involves athletes competing on crazy difficult obstacle courses. My hands actually sweat as I’m watching the show. The ultimate goal is to make it to the mother of all obstacle courses, Mount Midoriyama. The competition started in Japan and came to America 6 years ago. To date no American has ever been able to complete the Mount Midoriyama course.

The end of the year brings with it top 10 lists, reflections and resolutions. After the busyness of the holiday season, which is also my favorite time of year, I enjoy taking a step back, a deep breath, and thinking about what I learned in the previous year and what my goals are for the next. Notice how I said goals, not resolutions. I’ve come to believe that resolutions are so often broken they have negative connotation and aren’t worthy making, but setting personal goals or goal within your small business, are something you can keep attaining, even when you fall behind.

Do you want to get to know your customers better? More so, do you want to understand your customers better so that you can grow your business as a result? Understanding who your customers are, what they like and why they would want to buy/use your product or service will help you to be more successful and be a more likeable, people oriented business, full of passion and provision.

In the wonderful world of small business marketing, advertising, and consulting it is common for you to hear the importance of understanding your customer. But why is it important to grow your passion and provision company? In order to understand and know your customer, let’s take a look at what information you would need and how to use it to increase your ROI and be competitive in your market now.

The importance of knowing your customers is not a new concept. For years, small businesses have been trying to understand their market and customer base to help them segment the population and give them a better chance at reaching their target customers. This in turn helps them have a passion and provision company. The tools used to grow your business by understanding your customers have evolved over the years. The “old school” tactics are still important, but the elements needed to truly understand your customers have become more sophisticated. What are the elements needed to better reach your customer base?

Do you have the best marketing for your business? Most people will try to take their budget, listen to their reps at the different radio and TV stations and try to purchase as many spots as possible. We are here to say that strategy will not get your successful small business that is full of passion and provision to the top of your industry. But why is this wrong? 

Frequency is key for lasting relationships. Think of a relationship that you value in your life. When did you meet this person? How long have you known them? How did they become an important figure in your life? In general, you’ll meet someone and the relationship grows based on how much time you spend with them.