My daughter wants light-up “Frozen” shoes – what 3-year-old doesn’t? Toddler shoes in size 7 are apparently hard to come by in-store, so naturally I turned to Amazon. Now, every time I log onto Amazon, I’m inundated with Frozen shoes (see below), every kind of Frozen apparel you can imagine, and diaper ads. Amazon has always been an industry leader in doing one thing very well: personalizing your shopping experience. This doesn’t just work for e-commerce sites anymore. Online marketing has become sophisticated enough that any business can personalize the user experience for its customers. There are 3 key ways to do this. Learn what they are in the article excerpt below.

Imagine what life must have been like before the modern technology we all are so used to today. Imagine visiting New York City say, 100 years ago. You arrive by rail, are hungry and have really wanted to try one of those new “frankfurters” (hot dogs to most of us today). You start walking into the city, and soon you hear someone yelling from the next street over that they are selling them. You head that way and see that there are actually several vendors on the street. They are all trying to get your attention by yelling out what they are serving up. You have choices, they have gotten your attention, and you go with the one that has exactly what you’ve been wanting.

Along with our own experience as a marketing agency, I’ve collected some of the best SEO tips and tricks from across the web. If you’re a business owner that's trying to get the most out of your search engine optimization strategy, you’ve come to the right place.

In honor of National Coffee Day, I’m drinking coffee and using words like “perks” in my blogging titles. I didn’t even know it was National Coffee Day until I opened my email this morning and saw subject lines with phrases like “Espresso Yourself” “15 Things Worth Knowing About Coffee,” “6 Excuses to Drink Coffee Every Day of Your Life” and “Here’s Where to Score Free Coffee on National Coffee Day Today.” That got me thinking – the businesses that sent me emails know what they’re doing, or are working with an email marketing agency that knows what it's doing!

While I don’t have any free coffee for you I do have some free advice. Here are 4 P.E.R.Ks of working with an email marketing agency.

You’ve probably heard a lot about mobile search lately. It keeps getting more and more popular, as consumers are shifting to their smartphones to research, find local businesses and even purchase products.

In a recent article, Search Engine Land reported that the Google search app is now the 4^th most popular app according to ComScore research. This is really significant, and here is what Search Engine Land had to say:

Have you thought about implementing inbound marketing into your strategy and you need some data on a project to persuade you into changing your marketing strategy? Well lucky for you we are an inbound marketing agency and we implement these cool projects for our clients all the time! Let’s check out our latest success.

Social media is a huge part of digital marketing. In today’s bustling business world it’s almost mandatory for your business to have a social media presence.

Sometimes it’s nice to hear the views of experts. So we’ve pulled some powerful quotes from some of the top social media consultants. Keep reading to check them out!

Is your SEO (search engine optimization) service making you money or costing you money? Are you having any success at all with your SEO efforts? A lot of small businesses go with the cheapest options, and pay for the most basic of SEO services. This type of approach may not be worth it for your business, and you may end up shelling out money and getting no results. To get an idea if your cost effective SEO is worth it you need to know the features and benefits that they offer compared to a full service SEO firm.

Let’s face it, Facebook has created a reign on our lives. There are 1.49 billion users on the popular platform and 968 million of those users are active on a daily basis. Even with the increase of business ads and lack of privacy we are all still in love with - or for the most part addicted to - staying connected to our friends, family and strangers via Facebook.

Over our years of being a social media agency, we’ve learned a thing or two. Here’s a social media agency survival guide for when you're first starting out, come across some social media problems, or are getting burnt out on creating content. We’ve got your back!