Ghosts, goblins, zombies, and witches got nothin’ on the scary stuff that may sneak up on an inbound marketing company at any given moment. It’s not the danger that lurks in the deep web. It’s not the mystery behind the curtain of the all-powerful Google. It’s not even the creeper factor of the suspiciously timed emails we receive relating to a conversation we just had. If you dare, keep reading to learn what scares the inbound marketing staff at Half a Bubble Out, and how we slay these marketing vampires sucking the blood out of your business.

Is the content on your website, social media, blogs and other marketing assets staying up to date? When you think about your website, how long has that content been there? We bet it hasn’t been touched for a while, possibly accumulating some cobwebs. 

When you’re using email marketing to target your audience, getting an email address is the first step. This is done either by placing an option on your site to opt-in or by specifically requiring an email address in exchange for a valuable content download that is free of charge. But once you have the email, what’s the best email marketing strategy to re-engage your leads and continue the customer relationship? Here are a few things you can do to keep communicating with your audience.

In order to fully connect your entire marketing strategy with your social media strategy, it’s important to invest in social media training. Businesses often turn their heads to this, but it’s a critical step. Don’t make this mistake!

Digital marketing is an umbrella term for using online technologies to promote your brand, reach the audience searching for your products and services, and convert them to leads and customers. The goal is to increase your sales using various techniques. What would happen if you started investing in small business digital marketing right now?

As a marketer or business owner, you may have heard the terms inbound marketing and outbound marketing at some point along the way. You may be wondering “what is the difference between the two?” or “why do I even care?” It can be helpful to know the difference, especially so you can know the most effective way to allocate your marketing dollars. Here are a couple of quick definitions of inbound and outbound marketing:

Do you want more customers for your business? The answer is most likely “YES!" You’re in luck with today’s marketing landscape, because there are more internet marketing options than ever and you can reach your target market in many different places. The following list is made up of key internet marketing solutions that are being used, so look it over and see where your business is at and what you need.

Congratulations! You started a business and will hopefully achieve all of your dreams while being your own boss. But now what? You need to invest time and money into your local internet marketing. It may seem like a daunting task so let’s go over a few things that you should consider before diving into your new marketing plan.

Website redesign projects seem to be born out of a variety of different issues unique to your business. But usually, if narrowed down to the core level, a redesign is necessary for one of two reasons: either there is an issue with the way your website “looks” or the way it “functions.” Quite possibly it could be a combination of factors that include both the “look and function.” Whatever your motivation is for a website redesign, there are quite a few things to consider and questions to be asked.

Content marketing is a great way to put your business on the map, digitally speaking. Creating content online helps you to show up more in search, increase your ranking with Google, be helpful to your customers, build relationships and show that you are knowledgeable and engaged in your industry.