Perhaps the most important element of the inbound methodology is the final stage: Delight. This is what truly sets the inbound approach apart from traditional sales tactics. Delighting your customer goes a long way for an inbound marketing company’s reputation. Delighting your customer builds trust, which is vital to developing a meaningful, helpful relationship with them.

When you're a business owner, keeping up with the changes in technology and the internet can be difficult and time consuming. What do you do when you see that you have a drop in your web traffic? Let’s first go over a few of the different reasons why your website traffic might have seen a turn for the worst.  

Buying traffic for your website is more common today than it's ever been. There's also better targeting than ever, along with more and more ways to reach people. While organic search (showing up naturally for free in search engines) may still be ideal, it may not be the only strategy you want to use, since there are limited spots and it can be very competitive. A good way to diversify your traffic sources is to include paid traffic in the mix. Here is a breakdown of 3 ways to buy website traffic for your site.

Having a social presence isn’t just important for businesses to have in this modern world, it’s necessary. 

At first, managing social media accounts may seem like a hassle and time consuming. However, if done right, it can help build relationships with your customers and drive website traffic.

Let’s start at the beginning. You started a small business. You marketed your small business by developing assets and using traditional tactics such as TV commercials, radio ads, print ads, sponsorships, even a billboard here and there. Then you built a website as the logical next step because that’s what everyone was doing.

It’s a fairly decent website. It’s bringing you some business. You know this because there’s a coupon that people bring in that can only be retrieved from the website, and a contact form that is periodically filled out. Don’t sell yourself short. Your website could be working for you 24/7. Do you know how to increase website traffic? By blogging.

If you haven’t implemented an inbound marketing strategy to improve your company in 2016, then now is the time! It doesn’t matter if you’re the CEO or the CMO, this blog is for you. I bet there are sales people knocking at your door and flooding your email with different services that they offer to give you the strategy and internet services to help your business. But who do you trust? This is where an inbound marketing consultant can help you.

If you're running a business, you know that there are always more details than you imagined with every step along the way. How much traffic your business gets is one of those details. If you were running a brick and mortar store, you would be very aware of traffic levels and how many potential customers were coming through the door.

If you're running a website (let’s assume you are since you are reading this article), then your concern should be the internet traffic that comes to your site.

When you look at your website’s analytics, you may find that you have a traffic flow that you're happy with. You may even see a gradual increase in your numbers when you compare reports month over month. So you have people looking at your website. Whoop-de-doop. Those views don’t mean anything if you don’t have a way to retrieve their information and nurture those visitors into customers. How should you convert targeted website traffic into leads?

Twitter is an everyday part of our lives now and an important part of any social media marketing strategy – especially as a source to help get more website traffic for your company. So when a platform like Twitter announces it’s planning on making a big change, there’s buzz about it all over the internet.

There’s no doubt you’ve heard of Twitter, but you may have never used it and are wondering what all the buzz is about in the first place.