You know a thing or two about using search engine optimization (SEO) as part of your online marketing strategy to get more customers. With the help of an inbound marketing agency you’ve done keyword research and developed all kinds of materials to attract people to your small business – a good looking website, blog articles, eBooks, and social media posts – and you’re even getting people filling out the forms to actually get their hands on your material. But now that you have the SEO leads – people who have shown interest in what you’re offering - what should you do with them?

You hear a lot about content marketing these days. The internet has changed, including what customers expect and what the search engines like Google expect from your site.

Maybe you've been considering hiring content services to boost your internet marketing efforts, but you aren’t sure what to think.

To help you out, here are a few common myths you sometimes hear about content marketing services and the truth about them.

I have a dream, that all small businesses can get a glimpse of the good life we as HubSpot software users have. I have a dream that a smaller budget won’t stop a small business from viewing website analytics, monitoring contacts and more, which is the core of what inbound marketing requires to be successful.

What if there was a software that helped you begin implementing an inbound marketing philosophy with your small business without breaking the bank?

My dream is now a reality! That reality is made true by Leadin.

If you read our blog regularly, you have probably noticed we love inbound marketing, or better known from HubSpot as “Marketing People Love.” An Inbound Marketing philosophy is all about attracting potential customers by offering relevant and remarkable content that they are looking for, instead of interrupting them with annoying ads, cold calls, or spammy emails they aren’t asking for.

You might not care at all about the software used to provide inbound marketing services. You might care a lot because the budget you have to work with requires you to use the software yourself with an agency’s guidance. Either way, if you’re considering inbound marketing services for your business you need something that’s user friendly, can meet you wherever you are, and help your small business on the progression to get more customers.

It’s that time of year again. Inbound is in the air. All of us inbound marketing consultants start to get really excited, and begin to excessively use the #Inbound15 hashtag on Twitter.

The subject line of your email could make or break your entire email marketing strategy, and there’s proof. The words and phrases that appear in the subject line are the only touchpoint you get with your email subscriber before they decide to either open, forget, or delete your email. Email marketing can be a powerful tool for a small business, and the subject line for each email you send can be the difference between success and failure. Here’s why.

Social media is big, and here to stay. If your business isn’t doing social media marketing, you may want to consider the following statistics. In a pew research study published in January of this year, it was found that 58% of all adults in the U.S. use Facebook. In other words, over half of all Americans are using the site. If you look only at internet users, it’s a whopping 71% that use Facebook. Of course other social media sites such as Twitter and Pinterest don’t have quite that amount of traffic, but are still significant.

If you're a business owner or marketing manager, you may want to consider hiring a social media consultant to help you reach your target audience.

Here are a few benefits you will get from this type of service:

Businesses have jumped on the content marketing bandwagon and now they are along for the ride. But will this wagon get you to where you want to be?

The answer is YES, if you're the one steering and not just “along” for the ride.

Have you noticed your competitors producing content: blogging, offering eBooks, free content like videos, infographics, helpful checklists and such? They may be on the wagon as well. So now it's time for you to do it better!

While it's great to be helpful and offer lots of engaging content, remember this wagon shouldn’t be on a leisurely Sunday drive. You're actually on a popular highway and everyone is speeding by.

Time to get in the fast lane, but first you need a strategic, optimized content marketing plan to get the most out of your time and resources.

Whether you're a large company or a small business these key components can take content marketing to the next level and get you out there on the highway zipping past the traffic towards your target!

When was the last time you checked your social media accounts or even used a website to help you answer a question or solve a problem? These are all digital marketing services that your business should be using in your marketing strategy. But did you know that these can boost your brand’s awareness? Let’s dive a little more into the different services that you can use to help your business’s name get out there.