Meet RankBrain, Google’s Artificial Intelligence Answer to Your Searches

November 3, 2015 / by Chris Vande Lune

robot_graphicGoogle may be smarter than you thought. Next time you search for something, that search might be answered by a machine called RankBrain that can learn and figure out what you are trying to find. Call it creepy, or call it cutting edge and game changing, but it’s here.

This story broke in a recent Bloomberg article, which had the following to say:

"When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn’t stop talking up the company’s investments in machine learning and artificial intelligence.

For any other company that would be a wonky distraction from its core business. At Google, the two are intertwined. Artificial intelligence sits at the extreme end of machine learning, which sees people create software that can learn about the world. Google has been one of the biggest corporate sponsors of AI, and has invested heavily in it for videos, speech, translation and, recently, search.

For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain, said Greg Corrado, a senior research scientist with the company, outlining for the first time the emerging role of AI in search.

RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities -- called vectors -- that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries."

The article goes on to say...

"Google’s decision to deploy AI into search shows that companies are starting to entrust their most valuable businesses to systems controlled in part by machine intelligence. Facebook Inc. uses AI techniques to filter the newsfeed that comprises the personalized homepage of the social network and Microsoft Corp. is using artificial intelligence to increase the capabilities of its Bing search engine. Microsoft declined to be more specific about whether it’s using a similar approach to Google."

Go to and read the full article on RankBrain.

It will be interesting to see how Google search evolves, and how and if RankBrain significantly changes the way that search results are returned.

To keep up with marketing news, subscribe to our blog and get emails about new blog posts as often as you’d like. To learn more about what we do here at Half a Bubble Out, download the free eBook below:

Discover the Powerful Tools that Leverage Inbound Marketing eBook

Since 2002, Half a Bubble Out has been dedicated to providing marketing, advertising, and small business consulting that meet the needs of our clients. We specialize in powerfully telling stories through Inbound Marketing to grow your business filled with more passion and provision. Based in Chico California, we serve clients throughout Northern California and across the country to New York.  


Topics: News

Subscribe for Weekly FREE Business Strategies and Resources

New call-to-action
Resiliency Quiz

Latest Posts