Today we’re going to talk about what makes a good website completely useless and what you can do to fix it.

Sitting here tonight, watching the first game of the NFL 2013 season, I am reminded at how many aspects of sports can teach us about life and about business. There are so many ways playing on a team and having a common goal relates to our daily lives and (for the purpose of this blog) to our small business internet marketing strategy.

For some strange reason America has become desensitized to the death of large and small businesses. It’s almost like Darwinism, in the strong surival kind of sense. According to the SBA, over 50% of small businesses fail in the first five years. What goes wrong? The death of these businesses is often blamed on a number of reasons including: Lack of experience, insufficient capital, poor location, poor inventory management, and low sales. The scary thing is, a lot of business owners believe their doors will never close and that these outrageous numbers do not apply to them, after all…they are special. Right?

SEO services for small business is a hot topic for business leaders. Sure there are a few businesses that are still holding out and believing that they can be successful without an internet marketing strategy, but most are recognizing that the world has a-changed and there is no going back. If you are one of those CEOs who know that your online efforts are not yielding the results that you need, you may find yourself uncertain of what your next steps are.  

Have you ever written a press release and wondered if you’re doing it right? Don’t be shy - It’s a fair question, and one some people are afraid to ask because they think they should magically know how to write a press release for an event. The good news is that your press release doesn't always have to be about shocking news. It can be about an event in your company, it just has to be written well and formatted right.

As I was sitting in church on this Labor Day weekend I found myself wondering what Labor Day is really about. 

I know I've asked the question a million times and I know I’ve looked it up before but for some reason I couldn't find it in my head. So in a moment of distraction with my cell phone in hand I went to trusty Google and asked for a definition of Labor Day and this is what I got.

Have you ever gotten to the end of the day, knew you had been incredibly busy all day, but been unable to identify exactly what you accomplished?

Today is all about the best landing pages and how to get them to convert visitors into leads or customers efficiently.

We all want the best landing pages and some companies have them. It takes skill and knowledge to create landing pages. Today we are going to focus on the 5 elements of the best landing pages when partnered with a PPC ad campaign.

Let’s get right into it…

1 – Give Your Visitors Something Relevant

Ever wonder why Facebook is blue? Maybe it's some scientifically calculated blue that makes people stay hooked online for hours at a time liking cat meme's and Miley Cyrus Videos. Nah...it's actually because Mark Zuckerberg is red/green color blind; and blue is the color Mark can see the best. 

If you have been following Half a Bubble Out for any length of time or if you know our owners or employees, you know that relationship is a foundational element of who we are and what we do, including marketing and advertising.