Lead generation might sound a little fuzzy to the average business owner. Let’s face it - it’s a new phrase and everyone seems to have a slightly different variation of what it means. So to clear out all the gobbledygook and get down to the facts we are going to open up our internet marketing vault and share 4 key lead generation techniques, we call the 4 horseman.

Trying to generate new leads for your small business?

Want to be found on the internet for your local business?

Tired of feeling like you are competing with businesses across the globe or large corporations that seem to own the online marketing space?

Well, small local businesses, there is hope for you to be found on the internet and get new customers by learning how to add keywords to a website.

On Monday September 23 the announcement came out that Google is now going to be blocking marketers from seeing what keywords people came from when they visited your website. I am a marketer and my first response was “I hate Google.” Mostly that came as an initial reaction and the sense that Google controls too much of the world and wants to just make more money on its AdWords, but it was also because we care a lot about keywords in our internet marketing strategies. A bit of digging by my partner and the voice of reason indicated it isn’t as tragic as it sounds, and we will be publishing a blog about that in a couple of days.

Like it or not, we each have a reputation. We are given a reputation by the people who know us best, those we have just met and even the strangers we pass by on the street. It is the way that others view us as individuals and despite the amount of truth it does or doesn’t contain, it matters. Perhaps your reputation may just be a person’s opinion of you, but you can bet that good, bad or ugly, it’s going to spread. It can make or break you. There is no denying that when it comes to small businesses, reputation is one of most important factors in its success, both on and offline. Internet marketing can help influence this reputation.

With so many words and terms in the world of marketing these days it is hard to keep track of what they all mean! A somewhat newer term, “inbound marketing” seems to be quite the hit in the marketing world today. With social media and the internet being so popular nowadays, it is important to understand how to effectively market to this crowd. So, “what exactly is inbound marketing,” you might ask?

The series finale of Dexter aired last night. True to Dexter form it was unpredictable, unsettling, and strangely satisfying. This blog is a tribute to America’s favorite serial killer, who can actually teach us a few internet marketing tips for your online strategy.

Videos can be a powerful part of what makes a good website. They can help your website quickly inform and entertain visitors, as well as speed up the buying process.

Are you a lazy emailer?  You're not alone. We often meet CEOs and business leaders who confess their lack of diligence when it comes to email marketing. Their body language says it all, a low hung head, arms crossed, and eyes down - they can barely look at us. They all know they have forgotten to do something.  Almost like when your wife or husband asks, “Did you make that doctor's appointment?”

A big part of building your online presence is to have content on your website that is valuable and relevant to people searching online. When search engines see how relevant your content is and how connected or "linked" your website is, your ranking will improve on the search results page.

As marketing and business consultants we have the privilege of meeting with a lot of businesses out there who are doing their best to keep up with the ever changing world of marketing. They recognize the importance of the internet and the fact that they need to increase website conversion to keep their sales funnel moving forward. With so much out there that feels new, where do you begin to make sure that your efforts really do increase website conversion and don’t just become a bunch of activities that make your marketing folks look busy, but don’t really make a difference?