It seems that October is a little more frightful than expected, as most of you may have heard Google has made a major algorithm update called, “The Hummingbird Upate.” However Google didn’t stop there. It has also admitted to blocking 100% of search query data in Google Analytics, meaning you will no longer see exactly what keywords brought visitors to your site. What does this all mean for your website and general SEO services for small business? For small businesses paying for SEO services there is no need to worry, as long as your SEO agency is performing services with Google’s advice in mind:

Yep, and here’s a few numbers to show it...

“If we could just get more customers, all our problems would be solved!”

Well...although most business owners understand more customers don’t solve all your problems, getting more customers for your business is what brings in the revenue, keeps your doors open, your people employed and your business growing.

So, what lead generation techniques are the most effective? 

If you're reading this then you are probably wondering what did Google do again. 

Well it took away a major piece of reporting from all of us in regards to how you evaluate your company's effectiveness in the Google Search. You and I can no longer see what keywords people are coming to our site from. Whether you are a small business or large one or somewhere in between this impacts you. If you are monitoring these things on your company website then you rely on this data to make informed decisions and adjust your SEO strategy.  If you aren't monitoring these things then you need to. Google is the most important source of traffic in any succesful online strategy for any size business. 

Do hashtags drive you crazy? They drive my husband insane. I’ve tried explaining to him that hashtags have a purpose, especially when it comes to internet marketing, but he doesn’t believe me. That’s because of all the hashtag abusers out there on social media who are being rude by taking advantage of the little pound sign. People are becoming hashtag happy and using them too much, which makes me think that maybe they just need to be taught some hashtag etiquette and read today’s internet marketing tips.

So we all know there is an array of SEO services for small businesses but do you know which ones you’ll benefit from most? This is the question we will be tackling today to help you understand where your internet marketing efforts need to be focused in regards to SEO services for small business.

Lead generation might sound a little fuzzy to the average business owner. Let’s face it - it’s a new phrase and everyone seems to have a slightly different variation of what it means. So to clear out all the gobbledygook and get down to the facts we are going to open up our internet marketing vault and share 4 key lead generation techniques, we call the 4 horseman.

Trying to generate new leads for your small business?

Want to be found on the internet for your local business?

Tired of feeling like you are competing with businesses across the globe or large corporations that seem to own the online marketing space?

Well, small local businesses, there is hope for you to be found on the internet and get new customers by learning how to add keywords to a website.

On Monday September 23 the announcement came out that Google is now going to be blocking marketers from seeing what keywords people came from when they visited your website. I am a marketer and my first response was “I hate Google.” Mostly that came as an initial reaction and the sense that Google controls too much of the world and wants to just make more money on its AdWords, but it was also because we care a lot about keywords in our internet marketing strategies. A bit of digging by my partner and the voice of reason indicated it isn’t as tragic as it sounds, and we will be publishing a blog about that in a couple of days.

Like it or not, we each have a reputation. We are given a reputation by the people who know us best, those we have just met and even the strangers we pass by on the street. It is the way that others view us as individuals and despite the amount of truth it does or doesn’t contain, it matters. Perhaps your reputation may just be a person’s opinion of you, but you can bet that good, bad or ugly, it’s going to spread. It can make or break you. There is no denying that when it comes to small businesses, reputation is one of most important factors in its success, both on and offline. Internet marketing can help influence this reputation.

With so many words and terms in the world of marketing these days it is hard to keep track of what they all mean! A somewhat newer term, “inbound marketing” seems to be quite the hit in the marketing world today. With social media and the internet being so popular nowadays, it is important to understand how to effectively market to this crowd. So, “what exactly is inbound marketing,” you might ask?