So we all know there is an array of SEO services for small businesses but do you know which ones you’ll benefit from most? This is the question we will be tackling today to help you understand where your internet marketing efforts need to be focused in regards to SEO services for small business.
First, here are the categories we will be covering today:
- Social Media
- PPC ADs
- Website Redesign
Each of these SEO services for small business are extremely valuable and should all be implemented in some way with your internet marketing strategy. Leaning on one or two of these services may produce results but when working all together as a holistic team, you really start to see the power of SEO displayed throughout the web in these different mediums.
So let’s start, shall we…
1. Social Media
How do you know if you need social media services for a small business? Well, do you have a product or service that you would like people to talk about and engage with online? Does your business generate revenue off online sales? Do you want people to know about your product or service quickly?
If you answered yes to any of these questions, you need to implement social media into your SEO services for your small business. This is a great way to post and engage with customers and clients in an inexpensive way if not totally free. Where else can you go to find customers at your fingertips?
Start by setting up your social media accounts today. Here’s a blog that can help with social media set up.
2. PPC Ads
Do you really need PPC Ads? Well let’s start by defining what a PPC Ad is. PPC Ads can be found on Google, Bing, Facebook, LinkedIn and other social media platforms. It stands for Pay Per Click. You create a campaign, set a budget, run ads and for every click you receive on your ad you pay an amount for it to direct someone to your content.
You would benefit from PPC Ads if you:
1. Have an online product.
2. Produce any type of revenue online for your business.
3. Are having a hard time getting people to organically visit your site.
4. Would like people online to know about your product or service.
Again, if your business fits into one of these four categories it would probably be a good idea to set up a PPC Campaign for your business. Here is a video that will help show you how to set up your Google PPC Campaign like a champ!
A blog is a very powerful SEO service for small business because of the potential each page has to reach on search engine result pages. If you keyword your blogs correctly and write rich updated content you can benefit from the effort of blogging in a very inexpensive way, it just takes time.
In my personal opinion I believe every small business needs to have a blogging strategy. This is a great way to push content out to the web while creating indexed pages on your site for search engines to crawl.
Even if you start out blogging once or twice a week you can start to see a huge difference in your traffic within 2 to 3 months. This may seem like a long time but it’s worth the work.
Here is a recent blog we wrote that explains 4 simple reasons you should be blogging.
4. Website Design
Website design for SEO services is very important because this is what the customer will use as an initial gauge of how professional your business is. If you have a website that looks like crap then your customers probably think your products and services follow in that manner. Just being real.
Why is this one of the most important SEO service for small business? Well, this is where your PPC Ads direct, Social Media posts direct and where your blog is hosted. In other words, you want to make sure the house (your website) looks inviting, safe and clean for people to enter from any direction.
Take a look at this blog, 5 design elements that will increase website conversion. You will also find a great infographic that will help you along your way in redesigning a beautiful and effective website.
So There You Have It!..
Four SEO services you can start implementing into your internet marketing strategy. Sit down with your team and discuss which one you would benefit from most and start work on it whether that be a website redesign, blog strategy, PPC setup or social media engagement.
Like always, remember to have fun!