Have you ever been asked the question, “what do you do?” only to begin answering and soon notice the person sitting across from you tuned out a long time ago? Judging from the slow, yet excessive head nods accompanied by one too many “uh-huhs” you realize you’ve lost them. You might be asking a similar yet more specific question like, “what does and inbound marketer actually DO?”

Every small business wants its website to be on the front page of Google.  Don’t you? 

The challenge is that the world of SEO (search engine optimization) has been changing a lot over the last two years and most of those changes are not even known by the general population. This means that as a business owner you need to beware of SEO services for small business and big business alike.  What you don’t know can really hurt you.

If you want to rank well in Google, and by that I mean you show up near the front page of Google, you need to understand at least 3 things when evaluating a company you want to work with for SEO services.

Yes, social media has its place not only in your internet marketing, but in your big picture marketing strategy (brand messaging) as well!

If you are a small business or a local non-profit, promoting your brand, your small business services, or a local event is definitely where social media can help amplify your efforts and turn up the volume.

Here are 8 key elements that are important to include in your small business social media strategy:

Effective Wednesday, October 15, 2013, the Telephone Consumer Protection Act passed a new rule that states any company that sends SMS marketing messages (texts to your cell phone) without prior written consent from recipients could potentially face fines of up to $1,500 per text.

Welcome to today’s blog! This blog is specifically designed for an email marketing consultant looking for email marketing software that will create rich looking emails while providing the ability to send out thousands of emails a week to customers and leads.

Have you noticed something different while scrolling through your Pinterest lately? Like a pin from someone or a company who you don’t follow? Well, if you haven’t heard, that’s because Pinterest recently rolled out its first paid advertisements, “promoted pins.”

Have you ever tried to write a blog offering internet marketing tips when your head feels like a balloon, your ears feel like you have earmuffs on, and you’re so stuffed up you’re having to breathe through your mouth and make sure you know where the closest box of tissue is? That’s exactly how I feel today and writing is not coming easy. Which got me thinking about content curation - a phrase you might have heard or read about recently, and something we’ve been learning a lot about ourselves and will be adding into our internet marketing strategy. Starting today.

There is no one right strategy for marketing online.  Common sense will tell you that, even if you don’t know anything about the internet. But - and here it is - there are only a few small differences between most of the successful internet marketing strategies.  If you want to take advantage of the power and the cost effectiveness of internet marketing then you need a great strategy, and unless you’re one of the experts arguing over the little things then I will say this to you:

Interns are great! Who doesn’t love free labor and the ability to influence a young professional’s path in the working world? The problem with interns, however, is that they’re not traditional employees and only around for a short period of time. Some businesses get so caught up in having extra hands on deck that they give them the wrong kind of responsibilities.

Link building services can be a mess sometimes. Trying to scourer the web for quality links without falling into black hat schemes or trying to acquire bogus links can be a challenge.