Remember when you used to dress up for Halloween, maybe you were a policeman, a fairy, or The Little Mermaid. You felt invincible dressing up for one night to collect as much candy as possible, only to gobble it up in a matter of days.
Tonight is the night you will undoubtedly hear “Trick or Treat!”
I was recently thinking about the phrases we use like “Trick or Treat?!” Who really ever expects to be “tricked” anymore on Halloween night? Most people expect to give out a “treat.” It’s these phrases we use without thinking that make me want to know where they originated. I am kind of a nerd that way. I love to know the history of things we humans do. So I dug a little deeper and this is what I found about Halloween. Then I'll do a trick of my own and relate it to being an email marketing consultant!
4 Ways to Get Leads Using Lead Generation Techniques on Facebook
posted in Lead Generation, Social Media
Is your business on Facebook? It should be! Facebook is a great social media platform to gain leads for your business due to its personal and conversational nature. This blog will highlight four lead generation techniques that can be used on Facebook to help enhance your business.
First off, let’s go over a few interesting facts that may help to convince you even more that Facebook is an important part of your social media internet marketing strategy in order to gain leads:
Internet Marketing Tips | Tricks and Treats for Your Inbound Strategy
posted in Internet marketing, Inbound Marketing
I’ve been doing this whole inbound marketing thing for about 10 months now. When you live it day in and day out, you start to learn some tricks of the trade from industry experts, your coworkers, and good ‘ole trial and error. As a treat we’ll share some internet marketing tips for you to give a try in your strategy.
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1. Blog at least twice a week
Why? Because blogging is good for business.
Guilty by Association? The Painful Reputation of Advertising Agencies
posted in Internet marketing, Inbound Marketing, News
Not infrequently I am reminded of how lawyers must feel. Jokes about their sleazy tactics and money grubbing ways degrade the entire profession. That lawyer who truly cares about his client and what is right and wrong must feel pretty discouraged and alone in the world.
What Could Have Been the Best Landing Pages Gone Terribly Wrong!
posted in Landing Pages, Lead Conversion
Today will be a humorous but great learning experience. We will be viewing 3 landing pages that almost got the title as “Best Landing Pages” but turned out to be the “Best Landing Pages – Gone Wrong!”
The hit TV show The Walking Dead definitely knows a thing or two about why social media is an important aspect in your internet marketing strategy. They have created a revolution in television; engaging their viewers so that the show becomes more than a TV show – it’s a social activity. How have they done this, you ask?
Warning: This is one of those witty holiday blogs that mixes reality with unrealistic characters or story telling. Enjoy.
I was sitting at my desk, coffee in hand, while "Son of a Preacher Man" by Dusty Springfield was playing on Pandora, when a random and spontaneous thought came to me. Why blog if you're a member of Ghostbusters? In the 1984 film, Bill Murray and his bumbling ghost detectives needed business, and luckily they stumbled upon a case. But that was just one or two cases, if they were a real business how would they get more customers? It’s not like ghost detective is a common profession and a widely sought service.
So I played this little scenario out in my head and devised a complete blogging plan that would have helped the Ghostbusters get even more business and help more people. Who knows, it might give you a few tips for your internet marketing strategy and help you answer the question, why blog?
Psst...So, you have a website.
Psst...I heard you have increased traffic to your website over the course of the year. Awesome!
Hummmm....You have sales people with phones lined up to take all the calls that you anticipated, but the leads aren’t pouring in.
Well there are a few 'secrets' you can use to help increase website conversion and turn leads into customers...because isn’t that the end goal of a business website: to get you more customers?
In thinking about what makes a good website, one reality that needs to be taken into account is how different people see and interact with visual data in their world. While it is more complex than this, to keep things simple let’s talk about “word people” versus “picture people.”
