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What Could Have Been the Best Landing Pages Gone Terribly Wrong!

October 27, 2013 / by Travis Martin

posted in Landing Pages, Lead Conversion

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Today will be a humorous but great learning experience. We will be viewing 3 landing pages that almost got the title as “Best Landing Pages” but turned out to be the “Best Landing Pages – Gone Wrong!”

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The Walking Dead is Killing it at Social Media

October 26, 2013 / by Raquel Royers

posted in Internet marketing, Social Media, News

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The hit TV show The Walking Dead definitely knows a thing or two about why social media is an important aspect in your internet marketing strategy. They have created a revolution in television; engaging their viewers so that the show becomes more than a TV show – it’s a social activity. How have they done this, you ask?

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Why Blog if You're a Member of Ghostbusters?

October 25, 2013 / by Natasha Hawkins

posted in Internet marketing, Blogging

1 Comment

Warning: This is one of those witty holiday blogs that mixes reality with unrealistic characters or story telling. Enjoy. 

I was sitting at my desk, coffee in hand, while "Son of a Preacher Man" by Dusty Springfield was playing on Pandora, when a random and spontaneous thought came to me. Why blog if you're a member of Ghostbusters? In the 1984 film, Bill Murray and his bumbling ghost detectives needed business, and luckily they stumbled upon a case. But that was just one or two cases, if they were a real business how would they get more customers? It’s not like ghost detective is a common profession and a widely sought service.

So I played this little scenario out in my head and devised a complete blogging plan that would have helped the Ghostbusters get even more business and help more people. Who knows, it might give you a few tips for your internet marketing strategy and help you answer the question, why blog?

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9 ‘not so secret’ Secrets to Increase Website Conversion

October 24, 2013 / by Vicky Zancanella

posted in Lead Generation

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Psst...So, you have a website.

Psst...I heard you have increased traffic to your website over the course of the year. Awesome!

Hummmm....You have sales people with phones lined up to take all the calls that you anticipated, but the leads aren’t pouring in.

Well there are a few 'secrets' you can use to help increase website conversion and turn leads into customers...because isn’t that the end goal of a business website: to get you more customers?

 

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Using Public Transit to Understand What Makes a Good Website

October 23, 2013 / by Kathryn Redman

posted in Website Development

2 Comments

In thinking about what makes a good website, one reality that needs to be taken into account is how different people see and interact with visual data in their world. While it is more complex than this, to keep things simple let’s talk about “word people” versus “picture people.”

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Internet Marketing Tips | What Does an Inbound Marketer DO?

October 22, 2013 / by Paige Gilbert

posted in Internet marketing, Inbound Marketing

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Have you ever been asked the question, “what do you do?” only to begin answering and soon notice the person sitting across from you tuned out a long time ago? Judging from the slow, yet excessive head nods accompanied by one too many “uh-huhs” you realize you’ve lost them. You might be asking a similar yet more specific question like, “what does and inbound marketer actually DO?”


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Beware of SEO Services for Small Business

October 21, 2013 / by Michael Redman

posted in Internet marketing, small business, SEO

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Every small business wants its website to be on the front page of Google.  Don’t you? 

The challenge is that the world of SEO (search engine optimization) has been changing a lot over the last two years and most of those changes are not even known by the general population. This means that as a business owner you need to beware of SEO services for small business and big business alike.  What you don’t know can really hurt you.

 

If you want to rank well in Google, and by that I mean you show up near the front page of Google, you need to understand at least 3 things when evaluating a company you want to work with for SEO services.

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Social Media is Important for your Small Business Marketing Strategy

October 19, 2013 / by Vicky Zancanella

posted in small business, Social Media

0 Comments

Yes, social media has its place not only in your internet marketing, but in your big picture marketing strategy (brand messaging) as well!

If you are a small business or a local non-profit, promoting your brand, your small business services, or a local event is definitely where social media can help amplify your efforts and turn up the volume.

Here are 8 key elements that are important to include in your small business social media strategy:

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Text Message Marketing (SMS) Now “Illegal;” Companies May Face Fines

October 18, 2013 / by Team HaBO

posted in News, Mobile Marketing

6 Comments

Effective Wednesday, October 15, 2013, the Telephone Consumer Protection Act passed a new rule that states any company that sends SMS marketing messages (texts to your cell phone) without prior written consent from recipients could potentially face fines of up to $1,500 per text.

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3 Email Marketing Companies to Assist an Email Marketing Consultant

October 17, 2013 / by Travis Martin

posted in email marketing, Lead Nurturing

0 Comments

Welcome to today’s blog! This blog is specifically designed for an email marketing consultant looking for email marketing software that will create rich looking emails while providing the ability to send out thousands of emails a week to customers and leads.

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