Launching a new website or updating an existing website has its road bumps. No doubt, since Oct 1^st you have heard about the problems with the new HealthCare.gov website going live. The topic was, and is still, all over the major networks, newspapers and blogs. There have been Congressional hearings and investigations into what went wrong. Although we may never have a perfect picture of what happened or didn’t happen with the Obamacare website, there are a few things small businesses can learn about what makes a good website from all of this.

There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.

The debate continues regarding the importance of social media for business. The idea of using social media in business seems to be gaining ground, but there is still a lot of debate about its effectiveness.  On our side of things we would argue that social media has some tangible benefits for marketing and lead generation, and some intangible benefits. Beyond those, however, is the key issue of strategy.

What is the goal of a blog post? It’s to have people click it, read it and love it. In today’s blog I will be highlighting 10 types of blog posts that people enjoy reading most. Not only will this help you with your blog strategy and help answer the question why blog, but will also aid your internet marketing efforts to drive more traffic to your site.

Okay, we all get a TON of email in our inboxes and emails from travel agencies and airlines advertising their incredible deals. I am the person who ritually selects and deletes these every morning unless I’m feeling desperate to get away.

Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.

So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.

What makes a good website? Well, it’s many things but in this blog I am specifically going to talk about how easy navigation makes a website look better and ultimately do better.

Last weekend was daylight savings time, which this time of year means we gain an extra hour of sleep – unless you have a year and half old daughter like I do, in which case, she got up at what she thought was her normal time, but an hour earlier for me. Oh well, either way we get an extra hour in the day which got me thinking, how can that extra hour be used to benefit your internet marketing strategy? 

It’s a question people have been asking time and time again, “how do I increase website conversion,” or “what is the best way to increase website conversion”?