Landing pages can drastically increase the number of leads and customers your business is getting. A landing page is designed to capture information from your website vistors that can help you understand their wants and needs even better. However, there are many business owners who don't know what a landing page is or how it works, let alone the vocabulary that surrounds it. So let's take a step back and define 5 key terms that relate to the best landing pages.
5 of the Best Landing Page Terms Every Business Owner Should Know
posted in Landing Pages, Lead Conversion
So your boss wants to increase the business’ website traffic and get your brand out there for people who are searching for it. One of the ways to do this quickly is by paying for it with Pay-Per-Click ads or PPC, and you'll need to create the best landing pages to make the ads effective.
3 Examples of Companies That Understand Easy Navigation is What Makes a Good Website
posted in Website Development, Lead Conversion
What makes a good website? Well, it’s many things but in this blog I am specifically going to talk about how easy navigation makes a website look better and ultimately do better.
Last weekend was daylight savings time, which this time of year means we gain an extra hour of sleep – unless you have a year and half old daughter like I do, in which case, she got up at what she thought was her normal time, but an hour earlier for me. Oh well, either way we get an extra hour in the day which got me thinking, how can that extra hour be used to benefit your internet marketing strategy?
3 Power Tips You Can Do in 24 Hours to Increase Website Conversion
posted in Website Development, Lead Conversion
It’s a question people have been asking time and time again, “how do I increase website conversion,” or “what is the best way to increase website conversion”?
Remember when you used to dress up for Halloween, maybe you were a policeman, a fairy, or The Little Mermaid. You felt invincible dressing up for one night to collect as much candy as possible, only to gobble it up in a matter of days.
Tonight is the night you will undoubtedly hear “Trick or Treat!”
I was recently thinking about the phrases we use like “Trick or Treat?!” Who really ever expects to be “tricked” anymore on Halloween night? Most people expect to give out a “treat.” It’s these phrases we use without thinking that make me want to know where they originated. I am kind of a nerd that way. I love to know the history of things we humans do. So I dug a little deeper and this is what I found about Halloween. Then I'll do a trick of my own and relate it to being an email marketing consultant!
4 Ways to Get Leads Using Lead Generation Techniques on Facebook
posted in Lead Generation, Social Media
Is your business on Facebook? It should be! Facebook is a great social media platform to gain leads for your business due to its personal and conversational nature. This blog will highlight four lead generation techniques that can be used on Facebook to help enhance your business.
First off, let’s go over a few interesting facts that may help to convince you even more that Facebook is an important part of your social media internet marketing strategy in order to gain leads:
Internet Marketing Tips | Tricks and Treats for Your Inbound Strategy
posted in Internet marketing, Inbound Marketing
I’ve been doing this whole inbound marketing thing for about 10 months now. When you live it day in and day out, you start to learn some tricks of the trade from industry experts, your coworkers, and good ‘ole trial and error. As a treat we’ll share some internet marketing tips for you to give a try in your strategy.
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1. Blog at least twice a week
Why? Because blogging is good for business.
Guilty by Association? The Painful Reputation of Advertising Agencies
posted in Internet marketing, Inbound Marketing, News
Not infrequently I am reminded of how lawyers must feel. Jokes about their sleazy tactics and money grubbing ways degrade the entire profession. That lawyer who truly cares about his client and what is right and wrong must feel pretty discouraged and alone in the world.
