Are you trying to make small changes to incorporate internet marketing into your business strategy? If so, then you might find this blog extremely helpful for link building. Link Building is a very important part of establishing credibility online for your business, and it also shows Google that you are participating in the online community.

Katniss Everdeen is the skilled archer and heroine of The Hunger Games. She practiced and perfected her craft, not for want of a hobby, but out of the need for survival. It provided for herself in the Arena, and for her family in District 12 - without the food it brought, her family would have perished.

So, in the midst of surviving in the world of small business, you are asking, Why Blog?

Want a behind the scenes look at the new Living In Chico commercial?

I like myself some eye candy. I'm not talking about David Beckham in boxers or Justin Timberlake bringing sexy back. I'm talking internet marketing eye candy -- graphics, images, videos, graphs, and infographics. They add some sex appeal if you will to any blog post, ebook or webpage. They show a different representation of the information, which in turn reaches your different business personas.

We recently helped consult and advise one of our clients through the renaming process: the Biggs-Gridley Memorial Hospital which is now Orchard Hospital, changed its name after 64 years of operation.

Batkid is dominating feeds, blogs, and the news! How far has his hashtag gone, and where will it be at the end of the day? No one knows, but what we do know is we had to blog about this amazing heartwarming story, about a little boy who got his wish. 

Have you heard you may be working for the online giant Google? Sounds pretty amazing, until you realize your name and picture is being used in Google ads, and you're not seeing a dime for it. Is doesn’t sound so good now does it? Don’t worry we have you covered, there is an opt-out procedure you can complete to protect that sexy face of yours. 

Launching a new website or updating an existing website has its road bumps. No doubt, since Oct 1^st you have heard about the problems with the new HealthCare.gov website going live. The topic was, and is still, all over the major networks, newspapers and blogs. There have been Congressional hearings and investigations into what went wrong. Although we may never have a perfect picture of what happened or didn’t happen with the Obamacare website, there are a few things small businesses can learn about what makes a good website from all of this.

There are a few things that an email marketing consultant could learn from online dating. They are very similar in nature if you think about it. Both are about meeting people, building relationships and nurturing relationships—online. Meeting people and gaining their trust, especially from a business standpoint is hard, but then it increases when it’s all done through the internet.

The debate continues regarding the importance of social media for business. The idea of using social media in business seems to be gaining ground, but there is still a lot of debate about its effectiveness.  On our side of things we would argue that social media has some tangible benefits for marketing and lead generation, and some intangible benefits. Beyond those, however, is the key issue of strategy.