Are you lost when it comes keywording your website? Don’t worry, you’re definitely not alone. SEO can be extremely confusing, especially when it comes to optimizing your website with relevant and targeted keywords. Keep on reading to learn some SEO basics that will guide you through how to add keywords to a website.  

No really, people make purchases after talking about brands and products on social media. So, if you are a business owner, that’s the answer to your question “Why is social media important?”

As we opened our emails this morning we experienced a first here at Half a Bubble Out – our first negative blog comment. Not just negative – hostile, harsh, rude, ignorant, irrational, ridiculous – are other words that come to mind. It’s ironic actually, because we’ve been discussing blog comments around here a lot lately, asking questions like: Do they matter? Should we care? How should we moderate them? How long should we leave comments open? Do we respond to every comment? But we haven’t yet had the opportunity – yes it’s an exciting opportunity! – to respond to a very negative blog comment until now. So we of course had to share these internet marketing tips with you about how we responded.  

To give some brief context, one of our company owners, Kathryn, wrote a blog post last week about how she disagreed with a commercial for the Cadillac ELR because it essentially proclaims that the achievements and greatness of America rests in the fact that we don’t take time off, and if we do, it diminishes our earning potential. Read the blog and see the commercial here: The Makers of the Cadillac ELR Commercial and I Simply Disagree.

There are many rules to creating the best landing pages but some of those are often overlooked or not talked about much. Yes, many of us mostly know that you need to have a consistent format, be clear with what you are offering, have keywords on your page, include a form and so on. However, if after reading that last sentence you didn’t know one of those aspects or have questions, read this blog first, “The Best Landing Pages Use These 6 Simple Techniques," then come back to this one.

We are firm believers in blogging. Sometimes we can’t believe that some people are still asking the question “Why blog?” As an inbound marketing agency we have seen first hand the positive effect that blogging can have on your business.

Are your current SEO services for small business helping you become visible to your potential customers? Do a quick test, and compare your business to other fully optimized businesses. Don’t worry it only takes a second!

Cadillac launched a new commercial for the Olympics that really got under my skin! I waited for a week to see if I was still irritated enough to post a “ranty” blog, and I am, so here we go! This ad for the new Cadillac ELR essentially proclaims that the achievements and greatness of the United States of America rests in the fact that we don’t rest. Check it out here if you haven’t seen it.

Blogging is not scary. I repeat: blogging is not scary. Anyone can do it – yes, even you! The first thing you should know is that you are not alone. Even big time bloggers wrote a first blog at some point. If you are just starting to get your feet wet with an online strategy for your business, here are some internet marketing tips for a first time blogger.

You’ve had your website up for awhile now and you think it’s a pretty good one. You have all the basics, it’s simple to navigate and you’ve had good success with leads. However, lately something just isn’t right. People aren’t visiting it like they used to and your conversion is down. How long has it been since you’ve updated your website? A simple fix to a problem like this may be to update your website. Keep reading to learn how a quick makeover may be the answer to increase website conversion.

Time goes by so fast in general but when it comes to the internet things can change within the blink of an eye. This is why you need to constantly be updating your website and not forget about it. After all, it is like a 24-hour employee. Take advantage of that and make sure to make a good impression!

Here’s 7 questions to ask yourself when looking through your website:

1. Are your offers up to date?

Landing pages are an essential element of your business website and should definitely be an aspect of your internet marketing strategy. Landing pages allow you to connect with people who visit your website and act as a 24 hour employee that gathers the information of prospective leads.