Most sites over complicate their explanation of how to add keywords to a website, this blog explains how to use keywords for your business blog and website without the headache. 

First lets demystify adding keywords by debunking a few myths...

Myth #1: Only SEO Specialists Can Add Keywords to a Website

It’s crazy how many spammy emails we get each day.

Each morning when I come to work and open my email I seem to have a handful of spammy, unlovable emails filling my inbox. Mind you, being an email marketing consultant, I can’t bring myself to just dump them into my trash bin. I am actually curious to how the subject line got through, what the return email address is, how the email displays in my email window, how many highlighted or bold words are used, and all the other nerdy stuff that email marketing consultants find fascinating (fist bump to all you who feel me).

For months now here at Half a Bubble Out we have been writing and posting blogs about a wide variety of inbound marketing and SEO concepts; from how to create the best landing pages to what makes a good website, how to add keywords to your website, and a host of other topics. Every week each person in our office gets assigned a topic from the core areas we have committed to writing about, and every week we are responsible for coming up with a helpful, informative blog post about that topic. We are huge believers in blogging and have seen the fruit of it in our business. Having said that, if you look at the authors over the past several weeks, you will note that I have been woefully remiss in contributing my allotted blog posts on any regular basis.

Disclaimer: If you’re new to this internet marketing thing, we really don’t think you’re stupid. It was just too good of a title to pass up! If you’re reading this, it got your attention right?

The last year has brought many changes to the role link building services play in our inbound marketing strategy for our clients. We have always been a company rooted in the belief of a holistic marketing strategy and that all the pieces and parts of marketing need to work together to build your brand, bring in leads and convert them to customers. Many pieces overlap or are intertwined and natural connections are made.

The best landing pages are like a love story. There is a type of romancing that must be done to introduce, persuade, gain trust, and make your customer fall in love with the idea of whatever you wish they would do. There are no guarantees, and a landing page isn’t the only date you will have with a customer, but it should make an impression, and in the very least make some sparks fly.

There’s no doubt that blogging consistently is an effective internet marketing strategy to help produce informational and helpful content on your website. However, it doesn’t end after you’ve finished posting a blog. You can’t expect people to just stumble upon it. That’s why we push it out to social media and share the content with friends, colleagues, industry leaders, clients and so on. But, why stop there? To fully get the benefit of your blog posts you should be sharing them more than once on social media. Continue reading to find out why blog posts should be recycled.

I learned something about myself watching the Super Bowl last weekend. It wasn’t a brand new revelation, but it was a deeper understanding of something that resides in my DNA. Simply put it is this: I want people to do well. I want teams to play well. I want competition to look like it really is competition. When games happen like the recent destruction of the Denver Broncos by the Seattle Seahawks I am just kind of depressed afterwards.

The Super Bowl has become more than just a game for the majority of Americans. It’s practically a national holiday, an excuse to eat nachos, a reason to don your favorite sports memorabilia and cheer with fellow fans - unless you’re a baseball fan like me. I watch the Super Bowl for the hype and for the commercials.

Creating a website is very similar to baking—instead of using ingredients like sugar and flour you replace them with CTAs, landing pages and so on. Yeah, it’s not as tasty as baking is during the process but in the end it sure does pay off. Continue reading to discover some of the ingredients of what makes a good website.