So we have had people ask, “What’s that Inbound Marketing thing you are doing?” and, “What’s the difference between inbound marketing and traditional marketing lead generation techniques?”

I’ll start with a disclaimer: this blog will be part working through my thoughts, part venting, and part offering you some internet marketing tips. Bear with the back story – I’ll pull it together. Here goes.

A new year brings new things to expect for how SEO services for small business will affect you. Here are three things you need to be aware of to keep your business website up to date with the new SEO trends. 

Why blog? How often should I blog? What should I blog about? How do I know what my potential customers are looking for? These are questions we are asking and answering every day as we work with clients in their internet marketing. The first step of any internet marketing campaign is generating traffic to your website. A solid inbound strategy is founded on writing good content and writing it consistently and in a compelling way.

Wouldn’t it be amazing if my website generated qualified leads for my sales people while they slept?

Wouldn’t it be wonderful if there was information available to my website visitors that helped them sort out ahead of time whether my services were truly a good fit?

Wouldn’t it be amazing if someone coming to my site believed that I am really an expert at what I do (because of course you are!!)?

These questions are all areas that are on the table when it comes to discussions of lead generation techniques in the world of online marketing.

Yesterday marketers and bloggers all over the internet had a mild freak out. Why? All because Matt Cutts, head of Google’s web spam team, announced that guest blogging was dead and you would no longer benefit from having them, in fact you may even be punished by Google.

Blogging can be your best friend or your worst nightmare. As an inbound marketing agency we are always trying to set the right expectations for our clients. Especially when it comes to blogging. If you're starting to ask the question, "why blog?" don't give up yet. First identify your frustration, which may be coming from one (or all!) of the reasons below.

"Hello. My name is Paige and I’m an internet marketer who values relationship, organization, and checking off my to-do list while quickly sipping a cup of coffee, chasing a toddler, and checking Facebook…all while enjoying life’s demands as a writer, wife, and mom."

Wouldn’t it be great if when we met each other we’d have thought bubbles like this above our heads? We would know so much more about each other from our initial interactions. It would make our jobs easier too. How? Keep reading today’s internet marketing tips to find out. But first, answer this question:

You come in contact with a variety of people day in and day out, would you know your buyer personas if you met them? 

Whether it is your own personal reputation or the reputation of your business, social media is an important aspect of monitoring and maintaining it in the online world. When someone hears of a business or a brand and wants to know more or connect with them they search in the various social networks. So, why is social media important for your online reputation? Keep reading to find out.

Having landing pages on your website is crucial to generating new leads and growing your business clientele. However, having an effective landing page requires knowing what to put on the page and what to not put on the page. The debate about leaving or removing the navigation on your landing page has been an ongoing one—so let’s settle it.