Are you busy running your small business and managing day to day operations? Bogged down with meetings, phone calls and responding to emails? Not able to focus on overhauling your marketing strategy, but want to increase lead conversion on your website?

“The Cloud” has become somewhat of a household term over the course of just the past few years, and for good reason - it has changed everything. The way we store, share and access data today is remarkably different than it was years ago, thanks in large part to cloud computing, a term first coined by executives at Compaq in 1996. It wasn’t until 2006, however, when Google and Amazon began to use the term frequently and the technology became a huge part of how the Internet operates.

Here’s a one question quiz for you:

What is content marketing?

a.) a blog article

b.) an episode of The Bachelor

c.) a Facebook post

d.) a YouTube video of dancing cats

e.) all of the above

Adding keywords to a website can be difficult and frustrating, especially when you want them to naturally flow with your content. However, you must always remember that you are adding those keywords for good reason. Without them no one would be able to find your website and what good would that do for you? This blog will give tips on how to add keywords to a website without looking like a robot.

In today’s world social media marketing is extremely important for your business. We know you’ve heard this before, it’s no secret. However, the most difficult part is knowing what social networks your business should actually be on. This blog will help you to decide if Pinterest is the right social network for you to promote your business on and if so, how to go about doing it.

Why should I use landing pages on my website?

Did you know that up to 98% of your website visitors will never come back to your site once they visited for the first time? Wow! So if you don’t have either really great addictive content, or a way to connect with your visitors, you will never see them again.

We LOVE to brag on our clients. Sometimes we get to brag about work we have done with them, and sometimes we just get to brag on the incredible stuff they are doing! Today is such a day. The Hignell Companies have been a client for nearly seven years and we love who they are and what they do. We talk often with them about the Chico community and the involvement that businesses get to have in making our community a better place. We are proud to tell you that The Hignell Companies is doing more than just talking about corporate giving! We wanted to tell you about this. This blog is the press release announcement so you can see what they are up to!

Are you one of those skeptical but curious business owners who can't seem to grasp why social media is important for your business? You post once in awhile on Facebook, but deep down you know you're not using social media to its fullest potential. This is precisely where most of our customers start. They know enough to get by, but social media really is this black hole that they can't put their finger on. Last week we had a meeting with one of our clients and her questions lead to a great discussion about why is social media important. 

You already experience native advertising, you just don’t know it. If you’ve been researching this whole internet marketing thing for your small business you might have come across the term “native advertising.” It’s what we like to call a “fuzzy” term, meaning it’s used a lot, but the true meaning is not always fully known or understood. Today’s internet marketing tips will help explain native advertising and why it may or may not be a good advertising source for your small business.

What is Native Advertising?

We would like to congratulate one of our clients on her start-up business Hot Flash Wines. After months of hard work Mollie Macarthy-Openshaw the owner of Hot Flash Wines, finally has some wine in those bottles! This is also a big moment for us here at Half a Bubble Out because it’s our first wine label that we have created!