You better watch out

You better not cry

You better not pout I’m telling you why

Google bots are crawling around

It’s making a list and checking it twice

Gonna find out who’s naughty or nice

Google bots are crawling around

It sees you when you’re blogging

It knows you want to rank

It knows if links are bad or good

So be good for goodness sake!

Happy Monday to everyone.  I wanted to pass along this blog from Search Engine Land that talks about all the changes in SEO especially around link building.  I want you to understand and be kept up to date with all the changes.  If you have been talking with me at all in the last 6 months you have probably heard me talk about link building and how it has changed.  Many of the people who come to us looking for help have heard or even invested a lot of time and money in link building strategies because they helped people rank better in Google.  

Recently I met with a client regarding a website redesign we are doing for them. We are working on trying to streamline their content, make it more user friendly in the navigation, and be more client focused than it has been to date. The client, who happens to be the CEO of the company in this case, agrees in concept with all of these ideas, but the implementation of that in a way that he likes is not so simple. He wants “warmer,” he wants people to feel “drawn in” and he took us to a site he really likes and feels does that. As it turns out, that site had the opposite effect on me!

Twelve days before Christmas, John, a small business owner in Chico, CA wrote a letter to Santa. Why? Because his children knew he was struggling and needed help, and they knew Santa would answer their father’s Christmas wish. At first John brushed it off, but after much urging his children had him convinced. John started crafting his letter to Santa. He wanted to be as clear as possible to ensure his wish would come true.   

If you have been so busy with the hustle and bustle of the season that you have missed the Christmas Spirit of WestJet, a Canadian based airline, then check out this YouTube video:

So what’s all the fuss about Instagram’s secret that they are supposedly unveiling to the world in New York on Thursday?

Well, with the word of the year being “selfie” Instagram is kind of a big deal. Didn’t you know? Not impressed yet? How about this—Instagram’s 130 million users share roughly 55 million photos each day. (Mashable) Also, it’s owned by Facebook.

Instagram is a more user oriented photo sharing social media site, but it's also becoming popular with businesses, especially clothing brands and companies that have a lot of visual products or services to offer.

Are you having issues bringing traffic to your blog posts? Well there is most likely a reason why no one is reading your blog. Here are five things you're probably not doing, and should be to help answer the question why blog, even when it isn’t getting the love and attention you are hoping for.

At Half a Bubble Out we sometimes make up our own words – known as “seussing” (think Dr. Seuss). A couple of examples include: using the word “funner” in a tagline for a client; and combining the words “simple” and “uncomplicated” for another client to create “simplicate,” helping explain how their business helps people easily navigate the health insurance industry.

Internet marketing uses its own vocabulary too, and new terms are popping up constantly. So we decided to look up some of the terms we frequently heard in 2013 to understand exactly what they mean.

If you are at all familiar with link building services or in need of them, then the terms Google, page rank, link building, Penguin, Panda, and now Hummingbird are probably familiar to you as well (if they aren’t, keep reading!)

Christmas is 19 days away! That’s it! Then comes the New Year. Looking back on this year and your business, what have you done to improve your marketing and get new business? For some of us 2013 is a blur; you had no time and no resources to even think about marketing for your business, or changing any of your current marketing. This is why I am proposing a New Year's Resolution free of gym memberships and making promises to lose 10 lbs.