Blogging is dead. Really. You can even read the eulogy here.

Yeah, okay, I’ve never been good at April Fools. (But seriously, check out the blog eulogy – it’s brilliantly written by Copyblogger).

Blogging is in fact very much alive. So alive, that it’s the heartbeat of your internet marketing strategy. If your heart stopped beating you would die. If you stop blogging you will surely kill your opportunity of being found online.

If you ask your grandma, grandpa or any person over the age of 55, "why is social media important?" they will most likely all have a similar answer: to stay in contact with those you have relationships with.

With Facebook's last overhaul of Facebook pages over 2 years ago, the social media giant has once again decided to make a big change. This change was announced on March 10^th. Why are social media changes so important to watch for? These changes will directly affect business pages on Facebook. If you are a business owner or an Admin of a business page then it is important that you understand these changes and prepare for them. 

You have your new website design up and running.

Check

You have optimized it for search engines.

Check

You are blogging and attracting traffic to your site.

Check

You are getting a huge increase in website conversions.

Nope. Wait…what?

Well what went wrong?

The other day I was having a conversation with two of our writers about this topic. I was giving feedback about a blog post. All of the information was there in the blog, but as I read through it felt boring and stiff. I told the author to loosen up her writing. We talked about other things for awhile, but right before our meeting was over she asked, “How do I loosen up my writing?” Great question. As I thought about my response, I realized there were 3 big things that would help her. Below are a few internet marketing tips to help you loosen up your writing too.

One of the things that many bloggers struggle with is creating that killer content that will help them to really connect with their audience. It doesn't matter how great a writer you are or how much you know about your niche, if you cannot engage the reader then your blog post will ultimately be unsuccessful!

Have you seen Old Spice’s recent marketing campaign with its fake website pages? If not, you need to take 10 minutes and go through them because they are absolutely hilarious! Old Spice definitely knows what makes a good website in this aspect—something that is entertaining to all.

So, you have a blog and you’re writing them frequently. Great! But, what do you do with those old ones? It kind of seems like a waste to let them just sit there and be neglected. Sure, some people are still finding them through search and your posting them to social media sites but why not show them some extra attention? Recycle your blog posts! Why?how? Keep reading!

Internet marketing has switched gears and many marketers who jumped on the social media bandwagon to help increase website conversion are now realizing that getting traffic to a website does no good if there aren’t planned calls-to-action, offers, and conversion processes set in place for visitors before they get there.

You have an internet marketing strategy in place for one simple reason: you want your ideal customers to find you online. More specifically, you want your customers to find you on Google, because, well, Google has the largest market share – like most of it actually. So when Google releases information about a new update, we want to make sure you know about it, which is what it recently did. We’re here to tell you what you need to know and understand about how it could affect your overall internet marketing strategy.