A new year brings new things to expect for how SEO services for small business will affect you. Here are three things you need to be aware of to keep your business website up to date with the new SEO trends.
With a large group of the internet population using mobile devices to view content, having your website optimized for mobile devices is incredibly important. In fact, Microsoft reported that at some point in 2014 the number of mobile web users will surpass the number of desktop users (Crazy Egg). With predictions like that having your website mobile friendly is not only important but actually mandatory if you want to be successful.
Having a mobile friendly design allows for users to view your website and content much easier and often a lot faster than downloading the full version of your page. This saves them time—and frustration, making your site one they want to keep coming back to on their mobile devices.
You have many options of the way you choose to optimize your site for mobile devices. You can
- a.) create a whole new website custom for mobile devices
- b.) have your website scale to size
- c.) create an app for your website
When it comes to SEO services for small business the first two options are normally the best. Now, as a small business looking to fulfill its SEO services this may sound intimidating, but it really isn’t. Just as important as making your website mobile is acting natural and providing quality content that you would find useful if you stumbled upon it.
Content is King
So we know you’ve probably heard this before but now it is truer than ever! Just ask the almighty Google. It made it clear in 2013 that if you want your site to rank in search you need to have content—but not just any content. You need to have quality, helpful and naturally written (no keyword stuffing) content on your website.
This post may help if you have questions about how to naturally integrate keywords into your website in order to optimize it for search engines: How to Add Keywords to a Website Without Looking Like a Robot.
Analytics Are As Important As Ever
Having keywords on your website is definitely still an important aspect of SEO services for small business, but how are you going to know what is working for you if you aren’t running any analytics on it? To fully understand how your website is working you need to look at analytics, and not just at a high level. It’s important to look at analytics page by page to see what is working for you and what isn’t.
Monitor your keywords and sources. What keywords are driving people to your website? How are they getting there (organically, PPC, email marketing campaigns, etc.)? Why are they coming there? These are all questions that should be answered when looking through your analytics. Ultimately it’s your web pages that will attract visitors, drive conversions and help you measure organic revenue (Search Engine Watch).
And don’t forget about those mobile devices. They are important so that means their analytics are as well.
Tip: Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. (Search Engine Watch)
If you want to be ready for 2014, contact us to see how we can help you with SEO services for small business.